Encyclopedia of Sustainability in Higher Education 2019
DOI: 10.1007/978-3-319-63951-2_281-2
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Grassroots Activism and Sustainable Development

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“…It involves corporations or political parties using hired agents to create the impression that a view they wish to promote has widespread public support (Henrie and Gilde 2019). Genuine grassroots movements start from the ground up, from ordinary members of the public (Zickiene 2019). At the start of the movement, there is often no charismatic leader, no fancy marketing campaigns and no financial incentives on offer; the only way for the movement to attract participation is through the merit of its objective and ideology.…”
Section: Online Astroturfingmentioning
confidence: 99%
“…It involves corporations or political parties using hired agents to create the impression that a view they wish to promote has widespread public support (Henrie and Gilde 2019). Genuine grassroots movements start from the ground up, from ordinary members of the public (Zickiene 2019). At the start of the movement, there is often no charismatic leader, no fancy marketing campaigns and no financial incentives on offer; the only way for the movement to attract participation is through the merit of its objective and ideology.…”
Section: Online Astroturfingmentioning
confidence: 99%