“Great to see ur staff are doing their job properly”

The emergence of digital platforms has allowed feminists to employ new methods to fight gender inequality and break the silence which surrounds gender-based aggression. This paper aims to examine evaluative discourses employed by Twitter users to construct and denounce sexual violence in a corpus of tweets containing the hashtag #WhyIDidntReport. This hashtag was created in 2018 as a response to Donald Trump’s tweets in which he questioned Dr. Christine Blasey Ford’s decision not to report her case of sexual assault when it occurred. As a result, victim-survivors adopted the hashtag to explain why they did not report their own cases. The present study adopts a corpus-assisted discourse analysis approach and draws on Appraisal Theory to examine ideological discourses of (sexually) violent acts and victim-survivors. Results show the presence of discourses of violence and emotional suffering employed to bond around shared experiences and publicly denounce oppressive patriarchal practices and a lack of support from institutions and authorities.

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Going against the grain? Appraising the aesthetic labour of male beauty influencers on Instagram

Chua,

Teo

2024

Visual Communication

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Despite the proliferation of scholarly studies on social media in recent years, not many have focused on male social media influencers in the beauty industry, which is often viewed as a feminine preserve with the vast majority of ‘beauty influencers’ being female. This study focuses on the discursive practices of two male beauty influencers to examine how their visual self-portrayal contributes to their popularity and influence. A total of 752 photographs collected from their Instagram accounts were examined using a visual appraisal framework adapted from Martin and White’s (2005) Appraisal Theory described in The Language of Evaluation, focusing on normality, capacity and authenticity. The authors’ findings show that both influencers, who are openly gay, portray themselves as gender norm transgressors whose performance of capacity and authenticity as social media celebrities is a highly contested and conflictual aspect of their identity construction as beauty influencers. These findings not only shed light on the visual discursive processes and practices through which beauty influencers perform their aesthetic labour to enhance their popularity and influence but they also contribute to our understanding of how they perpetuate mediatized and marketized stereotypes of beauty and being as part of the broader sociocultural phenomenon of the celebrification of social media influencers in contemporary society.

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“Great to see ur staff are doing their job properly”

Cited by 3 publications

References 19 publications

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Feminist activism on Twitter

Going against the grain? Appraising the aesthetic labour of male beauty influencers on Instagram

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