Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

Roumeliotis, Konstantinos I.; Tselikas, Nikolaos D.; Tryfonopoulos, Christos

doi:10.3390/digital2030021

Cited by 3 publications

(3 citation statements)

References 37 publications

(66 reference statements)

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“…FCM's novelty can be discerned through its produced outcomes in various sectors of application. The impact of FCM on the SEO of companies has been analyzed through the scope of various metrics' utilization (Drivas et al, 2020;Roumeliotis et al, 2022a;Roumeliotis et al, 2022b). More specifically, Giakomidou et al (2022) studied the benefits of FCM's application to energy SMEs' digital performance.…”

Section: Methodsmentioning

confidence: 99%

Search Engine Results Optimization for Supply Chain SMEs Through Digital Content Management and Fuzzy Cognitive Models

Sakas,

Giannakopoulos,

Panagiotou

et al. 2023

JCCE

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Throughout crises and financial prosperity, the role and influence of small and medium supply chain enterprises (SMEs) have been solid and key factors for the economic growth of global markets. Hence, a great need arises for digital promotion to keep up with recent technological advancements. Such an aim could be achieved by SMEs in the supply chain by optimizing the results of their websites in search engines and utilizing the digital content (DC) of their web pages. This research is focused on the optimization of supply chain SMEs' search engine results from the efficient management of their DC. The authors collected big data from the DC of five supply chain SMEs' websites and performed statistical analysis (correlation and linear regression analysis), followed by six fuzzy cognitive mapping simulation scenarios. Supply chain SMEs' customers enter their website and are found capable of producing DC metrics, originating from their interaction with the webpage, which is valuable for supply chain SMEs since they impact the performance of their search engine results. The outcomes of this study indicate that specific DC metrics, related to website customers' activity, can accurately simulate and predict the course of supply chain SMEs' digital marketing performance KPIs (global rank, organic, and paid traffic). It has been discerned that supply chain SMEs could enhance their search engine results, by increasing traffic originating from social sources, organic keywords, and the costs required for paid advertising campaigns. Accordingly, the increased number of pages opened by website visitors also indicates enhanced search engine results.

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Section: Methodsmentioning

confidence: 99%

Search Engine Results Optimization for Supply Chain SMEs Through Digital Content Management and Fuzzy Cognitive Models

Sakas,

Giannakopoulos,

Panagiotou

et al. 2023

JCCE

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“…Furthermore, inbound marketing requires understanding the link strategy of the e-commerce cellar and developing and improving inbound links to attract only the right users. In addition, knowing the percentage of clicks (CTR) in search results and refining the scope to attract new traffic to the website distinguish good digital practises from outbound performances [51]. On this basis, the following hypothesis is put forward: H2 (4).…”

Section: H2 (2)mentioning

confidence: 99%

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Díaz-Meneses,

Amador-Marrero,

Spinelli Guedes

2023

Systems

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This study uses an inbound measuring instrument to segment the cellar’s e-commerce in the Canary Islands. One of the central claims of this paper is that inbound marketing comprises several dimensions such as content resources, SEO, social media, digital maturity, and e-commerce growth, such that it implies superior levels of personalisation, flexibility, service, security, and privacy, product and shop transparency, advanced technology, and data mining. After raising three research questions, this study performed fieldwork based on web analytics procedures, extracting metrics from 59 cellars’ websites thanks to employing a broad range of software. The sampling procedure was non-probabilistic and judgmental, took place in the spring of 2023, and gathered relevant metrics to build an inbound scale. The data prove that the inbound measuring instrument can rank and segment the Canary Islands’ marketplace. Although this study has put forward a tentative explanation and application of the inbound marketing notion and tools, findings suggest a need for a more significant effort to explore how generalizable the created measuring instrument is.

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“…The same script is executed multiple times with the help of a CRON job. It stores the results of various tests with their performance data returned by PageSpeed API response [28] in a CSV file. CSV file includes the performance score of each of the audit rules as well as the performance score of the non-optimized web page.…”

Section: Proposed Audit Rules Sequencementioning

confidence: 99%

Identification of an Optimized Google PageSpeed Audit-Rule-Sequence to Optimize Page Speed

Ghaffar,

Abid,

Ashraf

et al. 2023

VAWKUM trans. comput. sci.

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World Wide Web is a collection of online resources and websites including e-commerce, social sites, educational content, etc. To find relevant online resources, people search these by using search engines by providing their desired keywords. After filtering those keywords, search engine list the most relevant websites which are more optimized and efficient in terms of loading speed. Search engine optimization is a set of techniques used to make a website optimized and relevant to those keywords, and set the rank of a website. An online resource or website will be on the top of the search result set if it has a higher rank in search engines. Page speed is one of the most important on-page search engine optimization techniques that is used to make web site efficient in load time, so the user will get the content of the websites in a minimum time. Google has set page speed as the main factor in a higher ranking in search engines. Getting higher page speed is not an easy task, as several performance matrices must be optimized to get efficient loading time. There are many audit rules which are irrelevant or have less impact on the performance score. So selection of audit rules to be optimized is one of the main decisions before starting page speed optimization work. It will waste of time to investigate audit rules for their impact on performance scores. In this paper, we have analyzed all of the audit rules and identified the most important and relevant audit rules in optimizing page speed. A tool is used to generate the best sequence of relevant audit rules based on weighted performance benefit scores in the execution of each audit rule. The same audit rule sequence is applied on five different websites and is found more than 80% improvement in performance scores by applying the first three audit rules only and above 90% performance score obtained by using the first five to seven audit rules in our proposed audit rules sequence.

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Greek Hotels’ Web Traffic: A Comparative Study Based on Search Engine Optimization Techniques and Technologies

Cited by 3 publications

References 37 publications

Search Engine Results Optimization for Supply Chain SMEs Through Digital Content Management and Fuzzy Cognitive Models

Search Engine Results Optimization for Supply Chain SMEs Through Digital Content Management and Fuzzy Cognitive Models

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Identification of an Optimized Google PageSpeed Audit-Rule-Sequence to Optimize Page Speed

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