Greek political advertising in retrospect: a longitudinal approach

Tsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Konstantinos

doi:10.1080/08824096.2019.1683526

Cited by 2 publications

(3 citation statements)

References 23 publications

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“…What the data reflected in Figure 5 denote is that appealing to electors' emotionality seems to be a generalised pattern in current electoral contests (Ducombe, 2019). Thus, we see how the political groups in the European Parliament linked to the radical populist right seek to appeal to emotionality in a broader way than the classical or traditional formations (Tsichla et al, 2019). Figure 6 shows the use of negative campaigning by the different political groups in the European Parliament.…”

Section: Resultsmentioning

confidence: 99%

“…Studies on the link between negative campaigning and the use of humour in electoral processes have their origin in the middle of the last century and have been gaining relevance, first in electoral campaigns in the US and, subsequently in the rest of the world (Tsichla et al, 2019). In fact, every relevant study carried out has coincided in identifying the use of humorous content as a formative element of negative campaigning to the extent that, both seek to stimulate a negative image of the opponent (Becker, 2012).…”

Section: Political Parties' Campaign Materialsmentioning

confidence: 99%

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The use of emotions in 2019 European Elections campaign materials

2021

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This research analyses three fundamental questions to determine how, when and by whom emotions are used in campaign materials (political propaganda). Focusing on the 2019 European elections we carry out a three-phase analysis. Firstly, we check the use of rational content against content that appeals to voters’ emotions. Secondly, we observe which of these emo tions are channelled towards the use of negative strategies and, therefore, identifying who is the object of this attack. And lastly, we determine which party families make the most use of humorous content since this resource is believed to be part of an appeal to voter’s feelings and, therefore, it is essential to know if there are differences between political groups. Considering this analytical strategy, the structure of the work begins with the contextualisation of the 2019 European elections to focus, later, on highlighting the importance of electoral campaigns as a given time when communicative activity intensifies. Once the importance of electoral campaigns has been defined the article analyses how campaign materials, in a general context of political propaganda, are one of the most powerful tools. In this sense, the analytical strategy of political parties’ campaign materials can be said to focus on the use of emotions. Data from the European Elections Monitoring Center (EEMC) has been used not only for theoretical contextualization, but throughout the whole paper.

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Section: Resultsmentioning

confidence: 99%

Section: Political Parties' Campaign Materialsmentioning

confidence: 99%

The use of emotions in 2019 European Elections campaign materials

2021

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“…Negative campaigning propagates unfavorable information about a competing candidate but no information about the sponsor candidate. Despite frequently used, negative campaign tactics are considered to be counterproductive, as they may create a backlash against the candidate (Basil et al, 1991;Tsichla et al, 2019). When a comparative tone is preferred, both candidates are evaluated and compared directly, with the sponsor claiming superiority over the opponent (Johnson-Cartee and Copeland, 1991).…”

Section: Social Media Campaign Practicesmentioning

confidence: 99%

Gender differences in politicians’ Facebook campaigns: Campaign practices, campaign issues and voter engagement

Tsichla

Lappas

Triantafillidou

et al. 2021

New Media & Society

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The study pursues a line of inquiry into male and female candidates’ political campaign strategies on Facebook, drawing a sample from the 2019 National elections in Greece. The findings suggest that both genders disseminate one-way campaign information and address a wider palette of political issues than the ones typically associated with their gender. Some stereotypical patterns regarding traits and issue expertise seem to persist; females are more expressive in terms of visual content and use of emoticons, choose personalization and dialogic communication more frequently and emphasize culture and women’s issues. Men are more often associated with negative campaigning, prioritize “masculine” issues such as employment and foreign affairs, and generate a greater level of user engagement. The results indicate that social media do not constitute an alternative communication channel that equalizes existing power structures. Instead, they seem to reflect the status quo and may hinder women candidates’ efforts to gain visibility and communicate with the public.

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Greek political advertising in retrospect: a longitudinal approach

Cited by 2 publications

References 23 publications

The use of emotions in 2019 European Elections campaign materials

The use of emotions in 2019 European Elections campaign materials

Gender differences in politicians’ Facebook campaigns: Campaign practices, campaign issues and voter engagement

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