Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary

Lőrincz, Katalin; Kruppa-Jakab, Éva; Szabó, Renáta; Csapó, János

doi:10.1556/204.2021.00010

Cited by 4 publications

(4 citation statements)

References 27 publications

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“…Másodszor, három olyan város volt, ahol a tartalomelemzés eredményei szerint az EKF környezetvédelmi örökségét hangsúlyozták: 2013-ban Marseille-ben városrehabilitáció, 2016-ban Varsóban a polgárok helyi bevonása új kulturális terek létrehozására a természetben, 2023-ban Temesváron határokon átnyúló együttműködés valósult meg. Emellett meg kell érteni egy város zöld márkaépítését, amely az önkormányzat és a helyi lakosság együttműködésében a konkrét szakemberek szemléletváltásában és cselekvésében rejlik (Lőrincz et al, 2021). A fiatal polgárok azok, akik folytathatják és alakíthatják a társadalmat, ezért a zöld attitűd vizsgálatához megfelelő megközelítés és módszertani mérés szükséges.…”

Section: Szakirodalmi áTtekintésunclassified

Úton a fenntarthatóság felé? Négy Európa Kulturális Főváros idúságának környezeti attitűdje

Formádi,

Kővári,

Banász

2024

TVT

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The study investigates young people's attitudes towards the environmental protection and green issues in four European Capitals of Culture using the Modified New Ecological Paradigm (NEP) scale. The research aims to answer the following questions: (1) How can the environmental attitudes of young individuals be systematically characterized and ( 2) to what extent are they influenced by demographic factors? The data come from an online survey data collection conducted in 2022. Based on this primary questionnaire survey, the collected data (n=712) are analysed using descriptive statistics and relationship analysis (Cramer's V and Kendall's Tau). The results show that in most cases, the demographic characteristics have very little impact on green attitudes. The majority perception is that humanity must adapt to the limits of nature. The results can provide guidance for policy-makers in the field of environmental education and marketing and can serve as a benchmark for other countries.

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Section: Szakirodalmi áTtekintésunclassified

Úton a fenntarthatóság felé? Négy Európa Kulturális Főváros idúságának környezeti attitűdje

Formádi,

Kővári,

Banász

2024

TVT

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“…The sensitive environment of marshlands and mangrove forests challenges architects to develop solutions that are resilient, sustainable, and more inclusive of and responsive to nature (Lőrincz, Kruppa-Jakab et al, 2021). Providing healthy public spaces and walkability within a metropolitan city involves connectivity, land-use patterns, safety, and quality of the path itself.…”

Section: Urban Sprawl and Mangrove Plantations In Abu Dhabimentioning

confidence: 99%

Waterfront Developments and Public Space

Amrousi,

Paleologos,

Elhakeem

2024

IRSPSD International

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Abu Dhabi's recent coastal development in the Eastern Mangroves area involves the construction of a new bridge that will connect the main archipelago to newly urbanized islands. This bridge crosses over a major mangrove plantation resulting in a change in its geometry, surrounding water canals, and the marine environment. Over-the-sea bridges require construction and dredging activities that change existing environmental habitats and hydraulic flow. This article examines the changes in the waterfront and canal routes in the study area through satellite images and land use maps. Water flow was modeled by a two-dimensional (2D) hydrodynamic model, based on the Finite-Element Surface Water Modeling System (FESWMS), which simulated the changes in water circulation patterns after construction of the bridge. Our two-dimensional, hydrodynamic model indicated that the bridge's construction would create stagnant conditions in the water downstream the bridge, potentially resulting in sediment aggradation, which would require continuous dredging of the canal in the future.

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“…Second, there are three cities where the content analysis results reveal the environmental legacy of ECoC: in 2013, Marseille for urban regeneration; 2016, Warsaw for local involvement of citizens in creating new cultural spaces in nature; and Timisoara, for a cross-border collaboration. In addition, one needs to understand the green branding of a city, which lies in the attitude change and action of the specific experts in cooperation of the municipality and the local people [7]. The youth citizens are the ones who can continue and shape the society.…”

Section: Literature Reviewmentioning

confidence: 99%

The Green Attitude of Four European Capitals of Culture’s Youth

2023

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This study investigated the attitude of young people (individuals aged 14–25 years old) towards environmental protection using the NEP scale. The research aims to understand how demographic characteristics may influence young people’s attitudes toward green issues. The study focuses on answering the following two research questions: Q1. How can the environmental attitudes of young individuals be systematically characterized and summarized? Q2. To what extent do demographic factors influence the environmental attitudes of young individuals? A computer-assisted data collection (CAPI) method was carried out in four European Capital of Culture cities from different countries (Estonia, Hungary, Lithuania, Romania) from April to June 2022. On the basis of this primary questionnaire survey, descriptive statistics and relationship analyses (Cramer’s V and Kendall’s tau) were used to analyze the collected data (n = 712). The results revealed that in most cases, demographic characteristics had little or no impact at all on green attitudes. Thus, most youth attitudes showed the concept that humanity must adapt to the limits of nature. Furthermore, there were three green attitude statements where moderate differences could be detected by the countries. The findings can provide guidance for decision-makers in the field of environmental education and marketing, and they can also serve as a benchmark for other countries. Additionally, it opens up new opportunities for further research on the role of formal and informal education, as well as to measure the impact of social media on youth environmental behavior and their proactivity towards green issues.

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Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary

Cited by 4 publications

References 27 publications

Úton a fenntarthatóság felé? Négy Európa Kulturális Főváros idúságának környezeti attitűdje

Úton a fenntarthatóság felé? Négy Európa Kulturális Főváros idúságának környezeti attitűdje

Waterfront Developments and Public Space

The Green Attitude of Four European Capitals of Culture’s Youth

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