2024
DOI: 10.21608/jaauth.2024.270189.1550
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Green Dynamic Capabilities and Green Creativity in Hospitality and Tourism Industry: The Moderating Role of Green Transformational Leadership

Sara Wahba,
Asmaa Al Asrag,
Amira Hassan
et al.

Abstract: This study aims to investigate the effect of green dynamic capabilities (GDC) on green creativity (GC). It also examines the moderating role of green transformational leadership (GTL). The study investigated five-star hotels and category-A travel agencies in Egypt in greater Cairo, chosen due to their commitment to green initiatives. The research sample consisted of employees from 22 hotels and 55 travel agencies. 600 surveys were distributed; however, only 425 were valid, representing a 70.8% response rate. 6… Show more

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Cited by 2 publications
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“…The synergy between green ambidexterity and a strong internal organizational identity not only enhances the organization's sustainability performance but also strengthens its competitive position in the tourism market. By embedding sustainability into the core of the organization's identity, tourism and hospitality businesses can continuously adapt and innovate in response to environmental challenges [97,98]. This integrated approach ensures that the organization remains agile and resilient, securing a sustainable competitive advantage that is both robust and enduring.…”
Section: Green Organizational Identity As a Mediatormentioning
confidence: 99%
“…The synergy between green ambidexterity and a strong internal organizational identity not only enhances the organization's sustainability performance but also strengthens its competitive position in the tourism market. By embedding sustainability into the core of the organization's identity, tourism and hospitality businesses can continuously adapt and innovate in response to environmental challenges [97,98]. This integrated approach ensures that the organization remains agile and resilient, securing a sustainable competitive advantage that is both robust and enduring.…”
Section: Green Organizational Identity As a Mediatormentioning
confidence: 99%