Green entrepreneurship inclination among the younger generation: An avenue towards a green economy

Abstract

The current study sought to predict the inclination toward green entrepreneurship among the younger generation. The study employed a deductive approach by collecting cross‐sectional data. Bachelor and Master's degree students in business management and entrepreneurship courses comprised the respondents. The study analyzed 284 usable survey questionnaires in its final estimation. The results obtained by employing structural equation modeling (SEM) show the positive and significant impact of sustainability orientation and sustainability education on the green entrepreneurship inclination. In contrast, the nonsignificant effect of self‐efficacy on green entrepreneurship inclination is detected among respondents. The study's findings would support the government, policy makers, and university authorities in developing a tailor‐made awareness program through building a curriculum that could offer greater inclination toward green and sustainable education. The outcomes may lead to providing a better living place for future generations worldwide.

Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives

“…Most countries pursue economic development and simultaneously prioritize environmental protection [14]. Green entrepreneurship has been recognized as an effective method to establish a sustainable society [22]. The government of China should emphasize green initiatives through green entrepreneurship-related communication and appreciation.…”

“…Entrepreneurs have been encouraged to operate green entrepreneurship that generates economic and environmental benefits [19]. The green entrepreneurship that connects environment, social, and economic objectives [20] has been recognized as an effective method to establish a sustainable society [21][22][23].…”

Cultural Antecedents of Green Entrepreneurship in Saudi Arabia: An Institutional Approach

“…In addition, Saudi Arabia's involvement with the World Trade Organization concluded with several failed endeavors, unable to compete with international initiatives and resources [31]. Despite this, the Saudi government envisions a tendency toward green entrepreneurship among the younger generation [32]. Hence, Saudi Arabia has encouraged its youth to enhance free business through the offer of scholarships, examples being the Fastest 100 Growing Companies Award, the Prince Salman Award for Entrepreneurship, and the Most Competitive Youth Award [33].…”

“…However, there is increasing evidence from different cultural contexts showing that the younger generations (treated as a proxy for those of typically undergraduate age) are especially interested in environmental conscientiousness, actively seeking educational opportunities that support green entrepreneurship and/or sustainability initiatives. For example, Soomro et al [32] and Yi [46] provided evidence about the positive association between environmental consciousness through education and its subsequent intent to engage young people in green entrepreneurial activities. These studies were carried out in Pakistan and China, respectively, indicating a broader global awareness of environmental conscientiousness and pointing toward the potential wider generalizability of this particular study on the basis of transferable concepts in rapidly developing economies.…”

“…We also controlled for the level of education; culture may be affected by the level of education, which may be needed for sustainable developmental objectives at all levels and social arenas, to transform society by re-classifying and updating education and to aid individuals in developing the skills and values required for sustainable development [98]. In addition, extant literature showed a significant and positive influence of education and sustainability orientation on green entrepreneurship inclination [32]. Furthermore, there was research suggesting that education had a positive correlation with entrepreneurial activity [99], and this variable was measured as a percentage of people with tertiary educational levels in each city.…”