Purpose: To analyze in depth the influence of human resource factors on green entrepreneurial models in coastal communities and support partnerships to strengthen the means of implementation and revitalizing the global partnership for sustainable development (SDGs). So that the economic growth of coastal communities can increase by taking advantage of the opportunities offered by the blue economy through the sustainable use of marine resources for economic growth, improved livelihoods, and healthy marine ecosystems.
Method: This research is a quantitative analysis, where the population and sample for this research are business actors located on the Indonesian coast. A total of 500 respondents were willing to fill out the distributed questionnaire, and the data entered was processed and analyzed using Smart_PLS., where the research population is business actors on the coast of Indonesia. The data entered is processed and analyzed using Smart_PLS.
Results and Discussion: The research results show that skills, motivation, and attitudes have a significant positive effect on the green entrepreneurship model in coastal communities, while education has an insignificant negative effect on the green entrepreneurship model in coastal communities. These findings also suggest that education alone is unlikely to be enough to change the attitudes or practices of coastal communities regarding environmental sustainability and eco-friendly entrepreneurship.
Research Implications: The implication of these findings is the need for a holistic approach to supporting green entrepreneurship with a focus on developing human resources who have environmental awareness, environmentally friendly skills, motivation, and attitudes that support sustainability.
