Green Finance and Digital Strategies

Abstract

This research explores the pivotal role of green finance and digital marketing strategies in fostering the adoption of circular technologies globally. With increasing environmental concerns and the need for sustainable solutions, businesses are leveraging innovative financial tools such as green bonds, carbon credits, and fintech, alongside data-driven marketing campaigns, to promote resource efficiency and waste reduction. The convergence of digital platforms and green finance is reshaping industries by enabling companies to integrate circular economy principles into their operations, fostering environmental sustainability and profitability. The study provides an in-depth analysis of the mechanisms driving this transition and highlights the challenges of equitable implementation and the potential for long-term environmental and economic benefits.