Green Hotel as a Competitive Product: A Case Study at 5-Star Hotel in Bali

Abstract

Today, tourists tend to choose hotels that consistently implement environmentally friendly practices. In accordance with this phenomenon, the concept of sustainable accommodation needs to apply the principles of environmental conservation, ecology, community empowerment, and the use of local products. Therefore, this study aimed to analyze Green Hotel as a Competitive Product. The problem of this study is “What green aspects do the hotel have that differentiate them from other competitors”? The population was 57 of five stars hotel in Bali that received THK Tourism Award. Meanwhile, 10 percent of the sample was determined by purposive sampling, and the data analysis method used was qualitative descriptive technique. The results showed that the product was developed from an ordinary characteristic to a greener specification. In response to green business practices, 100 per cent stated that adopting the practices can maintain the image of the hotel brand, serve as a competitive advantage, and make the company and employee performance more effective and efficient. Furthermore, the results showed that implementing environmentally friendly business practices are achieved by adopting local wisdom values.

Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

“…It is also possible to include hotels that aim to minimise their negative impact on the environment through recycling and do not prioritise their profits (Bocken et al, 2014; Amado dos Santos et al, 2020). The green layout of these hotels attracts new consumers, which maintains the competitiveness of these specific hotels (Astawa et al, 2020). This concept can also lead to customer loyalty (Kang & Hustvedt, 2013).…”

Implementation of Green Practice in the Food and Beverage Department at Jimbaran Puri, A Belmond Hotel Bali

“…All of this is done using the standard operating procedures implemented at the hotel. According to research by Astawa et al (2021), steps like this are a real effort to preserve the environment. This research will focus on establishing green practices that Jimbaran Puri, A Belmond Hotel, has carried out.…”