Green innovation a strategic resource to attain competitive advantage

Abstract

Purpose Many industries accomplish green innovation for sustainable development, but it should play a significant role in the sustainable development and implementation of an organizations benefit. The purpose of this paper is to examine if green business innovation in terms of technology, organization, stakeholder and policies is able to develop competitive advantages. Design/methodology/approach This study was carried out in two stages and covered 4 variables and 21 indicators. Based on the experts’ opinions and literature review, a self-administered questionnaire was distributed among 113 experts of oil refining companies in Iran. The data were analyzed by the structural equation modeling technique. Findings The results indicated the effects of organizational factors, legislation, regulations and technology on green innovation. They also revealed the role of green innovation in reaching competitive advantages. Moreover, the relationship between stakeholder and green innovation was investigated. Practical implications The findings provide guidance on how firms can be better prepared for green innovation and get the most out of it and deal with the risks involved in green innovation, it is important that companies evaluate organization, technology and environment readiness and formulate corresponding strategies. Such a proactive approach can help enterprise control and minimize the risks of green innovation. A self-evaluation of the green innovation readiness of an enterprise helps the enterprise establish a mechanism to keep track of technological evolution. Originality/value This study contributes to the emerging field of green innovation which embed organization, technology, stakeholders, legislation and flows of the value created, delivered and captured in a value network. It also highlights the gaps in addressing the challenges of an innovative model for competitive advantages and suggests avenues for future research.

Organizational Environmental Culture, Environmental Sustainability and Performance: The Mediating Role of Green HRM and Green Innovation

“…Industry 4.0 has a significant influence on open innovation which, in turn, leads to improved GI behaviors and performance [35]. Barforoush et al's pivotal work [16] suggests that regulations and technology and legislation play an influential role in GI. Shahzad et al's findings [5] underline GI's significant influence of corporate sustainable performance on the knowledge base economy.…”

“…Thus, significant gaps still need to be explored. Regarding knowledge gaps, the direct connection between green HRM and GI with ES and EP is still inadequate at the organizational level [1,5,16]. The contribution of OEC towards ES and EP has remained limited through the mediation of green HRM and GI [5,11,17,18].…”

Qualitative design and quantitative analysis of sustainable business models using value triangular business model canvas and system dynamics

“…2. Quantitative dynamic analyses but no SBMC designs and no variety of future scenarios (e.g., Liu et al, 2022;Luksta et al, 2021;Barforoush et al, 2020;Franco, 2019;Minato and Morimoto, 2017;Duran-Encalada and Paucar-Caceres, 2012).…”

Internal organizational networks and green innovation performance in Chinese new ventures: the roles of corporate proactive environmental strategy and the regulatory quality

“…The industrial revolution has escalated greenhouse gas emissions, resulting in global warming (Javed and Cudjoe, 2022;Yang et al, 2022;Zhang et al, 2020). Beyond the environmental benefits of green innovation, improved innovation performance can potentially enhance green competitive advantages in fierce markets (Afeltra et al, 2021;Barforoush et al, 2021). Given the importance of green innovation in this era marked by the demand for green products and environmental concerns, new ventures are under pressure to improve their green innovation performance.…”