Green practices are becoming increasingly important around the world. The performance of MSMEs is a crucial issue due to increasing consumer awareness of environmentally friendly products. Therefore, companies that do not follow green practices may face a significant decline in performance. This study aimed to identify the Green Innovation and Sustainability variables on MSME Financial Performance. This study used a quantitative method with primary data collection. The samples used were 100 Culinary-based MSMEs in Karawang. The data in this study were processed using PLS (Partial Least Square) with SmartPLS 3.0 software. The research results show that the Green Innovation variable has a significant positive effect on financial performance. Furthermore, the Sustainability variable also has a significant positive effect on financial performance. The results of this research provide important implications for MSMEs to pay more attention to and increase green innovation to achieve better financial performance.