“…Social awareness of environmental issues and escalating market competition have compelled firms to adopt green strategies and sustainable development initiatives (Huang & Li, 2017; Tatoglu et al, 2020; Ushie, Jiang, Ali, Nwoba, & Hossain, 2023; Xie, Huo, Qi, & Zhu, 2016). ‘Green’ refers to the development of products, processes, and services aimed at minimal environmental impact through reducing emissions, recycling waste, using clean energy and using less harmful materials (Ali, Jiang, Ali, & Qadeer, 2023b; Delmas, Hoffmann, & Kuss, 2011; Yu, Lo, & Li, 2017).…”