This study aimed to identify the key aspects of state and investment support for green tourism in Ukraine. The methodological foundation of the research comprised scientific and methodological principles within the field of public administration, as well as regulatory frameworks of Ukraine and the European Union. In particular, the study utilised methods of systemic- structural analysis, logical-dogmatic analysis, and comparative legal analysis. An examination of European practices in the development and organisation of green tourism confirmed that adaptation of Ukraine’s tourism sector would be insufficiently effective without integrating the experience of the European Union. This article addresses the main challenges and advantages associated with developing green tourism in Ukraine and proposes potential solutions to overcome these barriers. The findings, based on an analysis of the practices of European Union countries, highlight the prospects for organising this form of tourism in Ukraine. It is emphasised that the development of eco-tourism should be grounded in principles of territorial concentration, strengthening the role of local authorities, and employing a programme-targeted approach to engage rural communities in business projects within the eco-tourism sector. The importance of legislative initiatives aimed at fostering an ecological specialisation in green tourism is substantiated, covering strategic, regulatory, and programme-targeted aspects. It is established that the successful growth of this sector requires addressing a range of issues through collaboration between governmental bodies and local councils, especially in the context of decentralisation and the formation of amalgamated territorial communities. The need for prioritising financial and legislative support, alongside the development of a balanced state policy for regulation at the regional level, is highlighted. The importance of incorporating an ecosystem approach into the implementation of local and regional socio-economic dev
