Green issues: Dimensions of environmental concern

Identifying the green consumer: A segmentation study

“…15 Most of these studies found a positive relationship between the variable ' educational level ' and environmental attitudes. 19,22,25,26 However, Samdahl and Robertson 23 noted that level of education is negatively correlated with environmental attitudes, and Kinnear et al 24 did not fi nd a signifi cant correlation between these two variables.…”

“…There are studies suggesting that there is no signifi cant correlation between age and environmental attitudes / behaviour. 24 Others suggest that there is a signifi cant and negative correlation, 19,25,26 while yet others have found a signifi cant and positive correlation between age and environmental sensitivity and behaviour. 22,23 The development of the roles, skills and attitudes assumed by each gender has led many researchers to argue that women are more likely to present pro-environmental behaviour.…”

Marketing sustainability: Use of information sources and degrees of voluntary simplicity

“…In an effort to pin down the characteristics of the typical green consumer, several studies have attempted to identify socio-demographic characteristics which might predict such green behaviour (Roberts, 1996;Straughan and Roberts, 1999;Wagner, 1997) but the results of such studies have been inconclusive and often contradictory. Other authors have taken a global approach in an attempt to find common factors in environmental behaviour across different countries, with limited success (Bhate, 2002), or have acknowledged the need to segment further the vague category of environmentally Marketing Sustainability 4 concerned consumers (Zimmer, Stafford and Stafford, 1994). In addition to this uncertainty, consumer response in general to green marketing efforts has fallen short of marketers' expectations (Davis, 1993), with a noticeable decline in consumer interest leading to the demise of certain green brands (Thomas, 2003), although currently green issues are noticeably back on the agenda (Tiltman, 2007).…”

A Study on the Effects of the Consumer Lifestyles on Sustainable Consumption

“…Zimmer and et al (1994) and Straughan and Robert (1999) revealed that young people, women, people with higher educational levels, and people with high income levels are more environment-friendly than elderly people, men, people with lower educational levels, and people with lower income levels respectively. Similarly, the relationships between environmental knowledge and sustainable consumption attitude were examined.…”