Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies
implement so-called “green employer branding” in communication with their external stakeholders.
Research methodology – the article consists of the theoretical part, which uses the critical analysis of the scientific
literature on both green or sustainable organizations and external employer branding; and the practical part, which uses
the case study method and content analysis of companies' websites, job advertisements, and social media.
Findings – the main results of the conducted research concern the scope, tools, and methods of creating a green employer
brand of Polish enterprises. The conducted case study and content analysis showed that Polish enterprises consciously
manage their employer brand, emphasizing the ecological aspects of their business activities. The obtained results complement knowledge in the area of management sciences with detailed conclusions regarding the green employer branding.
Research limitations – the conducted analysis is a preliminary examination. Its limitations are primarily related to the
methods used for qualitative research, as well as a limited research sample. In the future, such limitations might be
overcome by using quantitative research methods and the extension of the research sample.
Practical implications – the results of the research constitute a set of good practices in the field of green employer
branding. The formulated model can help formulate the strategy of external employer branding.
Originality/Value – presented research is very first attempt to describe employer branding actions in the aspect of green
management in Poland