“…The necessity for this study, which considers the aforementioned B2B supplier preference variables, is also justified via literature since a number of authors conducted research on the preference of suppliers' salespeople [5,46,47], BEE status [31,32,34], service quality [9,59], relationship with salespeople and management [37][38][39][40], environment sustainability [11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27], culture, EE, and AA [28,[33][34][35][36], personal relationships and the provision of gifts [41][42][43][44][45], and access to management and exceeding expectations [48,49]. In summary, the inquiry seeks to understand what bases organizational buyers select their vendors so that sales organizations (vendors) can better align their services to satisfy B2B procurement vendor needs via a new B2B supplier preference paradigm that used the 3Ps of the TBL framework as the foundation of the proposed model.…”