A series of Schiff base thiophene derivatives, D1 to D9, which exhibits a phenomenon of aggregation‐induced emission enhancement (AIEE) have been synthesised and characterized by standard spectroscopic techniques. Multicoloured emission enhancement has been achieved just by introduction of electron donating and withdrawing substituent on the thiophene moiety. Few of the molecules in the series exhibited enhanced fluorescence emission intensity in solvent mixture in comparison with that observed in pure solvent supportive of AIE. Single crystal x‐ray diffraction (SCXRD) studies on selected molecules, D6 and D7 of the series revealed the existence of planar structure and a herringbone type of crystal packing arrangement. In specific, molecules D6 and D7, possesses a larger π‐π stacking distance of around 4.866 Å and 4.636 Å, which curbs all the non‐radiative pathways, in turn leading to AIEE. DFT and TDDFT calculations confirm the structural planarity supportive of SCXRD analysis and the nature of electronic transition correlating well with the experimental results.