“…the works by (Cooper, 2011), (Ammenberg, et al, 2003), and the previous mentioned studies ( (Ramayah, et al, 2013), (Pandaya, 2013), ( SMEs are enterprises run on short-term investment with small to middle budgets, and they are not willing, or even they cannot afford, to invest a huge budget to be ISO certified. In many cases, the SME's aim will be to run its business with the minimum expenses possible.…”