2021
DOI: 10.47535/1991auoes30(1)043
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Green Marketing Communication Strategies: An Integrative Literature Review

Abstract: Marketing communication for green brands and products should not be seen exclusively as a means to attract and impress consumers with the most beautiful and spectacular green messages. All messages communicated to the public must have a solid foundation, which most of the time can be represented by the attributes of the green product or by its benefits for the environment, community and for the current and future generations of consumers. In this regard, marketing communication, as part of the green marketing … Show more

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Cited by 3 publications
(1 citation statement)
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“…In addition, Stoica (Stoica, 2021) emphasises the significance of choosing precise sales marketing strategies for efficient communication. Gojek may provide effective marketing by strategically selecting communication channels that are in line with the promoted items, ensuring that the marketing messages resonate with the target audience and achieve the desired goals.…”
Section: Bridging Narratives and Insights: Unveiling The Layers Of Go...mentioning
confidence: 99%
“…In addition, Stoica (Stoica, 2021) emphasises the significance of choosing precise sales marketing strategies for efficient communication. Gojek may provide effective marketing by strategically selecting communication channels that are in line with the promoted items, ensuring that the marketing messages resonate with the target audience and achieve the desired goals.…”
Section: Bridging Narratives and Insights: Unveiling The Layers Of Go...mentioning
confidence: 99%