Green marketing in the Massachusetts electric company retail competition pilot program

Abstract

Information pertaining to the pricing codes can be found in the current issue of the following publications which are generally available in most libraries: Government Reports Announcements and Index (GRA and I); Scientific and Technical Abstract Reports (STAR);

Selling green power in California: Product, industry, and market trends

“…In the New Hampshire and Massachusetts retail competition pilot programs, a variety of energy-efficiency rebates, products, and services were offered to residential and commercial customers (either for a fee or as sign-up or participation incentives) (Holt and Fang 1997;Rothstein and Fang 1997). In California, on the other hand, energy-efficiency products and services have, at least thus far, played a minor role in the residential green product offerings," perhaps because a wider variety of renewable resources are available in California or because energy efficiency appeals to different customer segments than renewable energy.…”

“…Thus far, however, there has been little experience with green power marketing on which to base robust conclusions. Approximately 20 utility green pricing programs currently target environmerklly concerned consumers in a regulated context, and recent experience in the Massachusetts and New Hampshire retail competition pilot programs confirms that power marketers will offer green power products in a competitive context (Moskovitz 1993;Baugh et al 1995;Osborn 1997;Weijo and Boleyn 1996;Holt and Fang 1997;Rothstein and Fang 1997;Titus and Fox 1997). Yet these programs and pilots have had mixed results (Holt 1996;, and given limits to marketer competition, customer eligibility, and program duration, neither are particularly representative of the types of green power marketing that are likely to be seen under full retail competition (Sebold and Hicks 1997;Energy Center of Wisconsin 1997).…”