Green marketing orientation: Conceptualization, scale development and validation

Papadas, Karolos; Avlonitis, George J.; Carrigan, Marylyn

doi:10.1016/j.jbusres.2017.05.024

Cited by 324 publications

(436 citation statements)

References 63 publications

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“…In undertaking a literature review, we found that the most common techniques used in the evaluation of green marketing were questionnaires, observations and interviews. Questionnaire researches (Rivera-Camino, 2007;Abzari et al, 2013;Chan, 2013;Ko et al, 2013;Richey et al, 2014;Majerova, 2015;Nadanyiova et al, 2015;Singh, Kumar, 2015;Yadav et al, 2016;Papadas et al, 2017), and observations (Ham, Lee, 2011) are common for the evaluation of green marketing. These evaluations are grounded on data collected from organizations or their customers.…”

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

“…The review and analysis of the research in the field of green marketing has revealed a large variety of scales for the measurement of green marketing. Out of the ten measurement scales that were explored in this research (Chan, 2013;Fraj et al, 2013;Ko et al, 2013;Richey et al, 2014;D'Souza et al, 2015;Yadav et al, 2016;Papadas et al, 2017;Duffett et al, 2018;Chen, Yang, 2019;Dzulkarnain et al, 2019), three were one-dimensional tools for the measurement of green marketing performance (Fraj et al, 2013;Richey et al, 2014;Duffett et al, 2018). Scholars also proposed multidimensional tools to measure green marketing performance (Chan, 2013;Ko et al, 2013;D'Souza et al, 2015;Yadav et al, 2016;Papadas et al, 2017;Chen, Yang, 2019;Dzulkarnain et al, 2019).…”

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

“…In addition to this, there are misconceptions around the term "green marketing." The concept of green marketing appeared at the end of 1960s (Zampese et al, 2016;Papadas et al, 2017). This concept is concerned with such terms as ozone friendly, recyclable, etc.…”

Section: Problems In the Measurement Of Green Marketing Performancementioning

confidence: 99%

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Evaluation of Green Marketing Performance: A Methodological Perspective

Skačkauskienė

Vilkaitė-Vaitonė

2020

SCEE

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Green marketing has drawn the attention of academics and practitioners during the last few decades. However, no holistic framework has been developed on how to evaluate the implementation of green marketing orientation at the organization level. The article has an objective to analyze methodological perspective of evaluation of green marketing. Authors have identified that questionnaires, interviews, and observations are the most common methods chosen for the evaluation of green marketing performance. The evaluation of green marketing performance can be based on particular scales applicable for the evaluation of green marketing. This study enriches the literature by building a base for the formulation of benchmarks for the evaluation of green marketing performance in contemporary organization. Results of the research have shown that green marketing performance should be undertaken at strategic, tactical and operational levels.

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Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

Section: Methodological Framework For the Evaluation Of Green Marketimentioning

confidence: 99%

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Evaluation of Green Marketing Performance: A Methodological Perspective

Skačkauskienė

Vilkaitė-Vaitonė

2020

SCEE

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“…Wu et al [26] emphasized that most enterprises sacrifice environmental and social investments to maintain economic growth. Adopting an organization management system (C2), exploring green marketing (C5), and increasing research and development investments (C6) may assist SMEs in addressing this issue [40,44,45]. Moreover, employing solid waste reduction (C10), adopting an environmental management system (C11) and decreasing natural resource consumption (C12) can also add value to the production process by eliminating negative environmental impacts and promoting sustainable environmental practices [46][47][48].…”

Section: Proposed Attributesmentioning

confidence: 99%

Sustainable Development Performance for Small and Medium Enterprises Using a Fuzzy Synthetic Method-DEMATEL

Chen

et al. 2019

Sustainability

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Small and medium enterprises (SMEs) are forced to adhere to sustainable development (SD) regulations and standards. However, SMEs encounter difficulty in assessing their performance due to the lack of an efficient and effective approach to deal with the uncertainties in hierarchical relationships and interrelationships. Moreover, interrelations exist among the proposed attributes that increase the difficulty of the assessment. To overcome these issues, exploratory factor analysis is used to screen out the less important attributes and build a hierarchal structure. The fuzzy synthetic method addresses the hierarchical structure and decision-making, and a trial evaluation laboratory assesses the interrelationships among the attributes by providing a visual interrelationship map. The results indicate that strategic and financial management are the major problems for SMEs. SD relies on enhancing sustainable supply chain performance, sustainable human resources and environmental management. This study contributes by not only filling the information gap for SD for SMEs but also providing a guideline for improvement. The theoretical and managerial implications are discussed.Sustainability 2019, 11, 4119 2 of 25 extended the concept to balance economic, environmental and social aspects. Wu et al. [4] argued that SD cannot take only economy, environment and society into account but also must consider operations, resilience, the long term and stakeholders. Witjes [5] found that enterprises are impacted by diverse SD aspects, and these impacts are not limited to only environmental or social aspects. Launching SD not only promotes the reputation of an enterprise and fulfills the expectations of the public but also becomes a core competence in competing with rivals. Although prior studies have extensively discussed SD, a discussion from the perspective of SMEs and a guideline for improvement is lacking.SMEs exist in diverse industries and often face resource constraints in developing SD. Thus, 70% of all industrial pollutants are generated by SMEs [6]. A previous study has demonstrated that approaches to launching SD must be formulated with SME features rather than simply shifting SD practices from large enterprises to SMEs, as the latter approach has been indicated to be unsuitable [7]. Although large enterprises and governments have attempted to increase SME engagement in sustainability initiatives, a framework allowing SMEs to clarify and launch the requested SD arrangements is lacking [8][9][10]. In addition, ways to assess performance and expressively engage SMEs in real SD management and practices are absent in previous studies [11].Prior studies have not proposed valid and reliable hierarchical structures or dealt with the interrelationships among the attributes. For instance, Udo and Jansson [12] noted that SD is a multidimensional, multidisciplinary, and interdisciplinary problem of significant complexity and uncertainty. To deal with SD assessment, exploratory factor analysis (EFA) is employed to screen the attribu...

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“…The concept of building a brand on values related to environmental and social performance is linked to three factors, specifically, the image of the green mark, the fulfillment of the expectation of green promises, and credibility. It follows that the green mark meets the criteria "3E", namely, it is ecological (minimizes negative environmental impacts), is transparent (does not support unfair practices and social injustice), and is economic (supports long-term economic sustainable development) [25].…”

Section: Brand In Green Marketingmentioning

confidence: 99%

Green Marketing as the Source of the Competitive Advantage of the Business

et al. 2017

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Abstract:In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia), the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company's marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies' strategy.

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Green marketing orientation: Conceptualization, scale development and validation

Cited by 324 publications

References 63 publications

Evaluation of Green Marketing Performance: A Methodological Perspective

Evaluation of Green Marketing Performance: A Methodological Perspective

Sustainable Development Performance for Small and Medium Enterprises Using a Fuzzy Synthetic Method-DEMATEL

Green Marketing as the Source of the Competitive Advantage of the Business

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