Green marketing strategies for sustainability development of firm's performance in Malaysia: for green economy

Supaat, Siti Hindun; Ahamat, Amiruddin; Nizam, Nurul Zarirah

doi:10.1504/ijbcg.2020.108437

Cited by 4 publications

(2 citation statements)

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“…It is a multidimensional idea that includes several aspects including market share, customer retention, and brand reputation [17]- [19]. For MSMEs to remain competitive, prosper over the long haul, and support Indonesia's economic development, sustainable marketing techniques are essential.…”

Section: Marketing Sustainabilitymentioning

confidence: 99%

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

Atika

2023

Mgmt. bus.

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This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and Marketing Sustainability. The findings underscore the critical role of digital strategies and knowledge-sharing practices in enhancing MSMEs' market presence, customer engagement, and overall marketing sustainability. Practical implications for MSMEs include the integration of these strategies into their operations and investment in training. As Indonesian MSMEs navigate an increasingly competitive business landscape, this research provides actionable insights to promote their long-term success and resilience.

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Section: Marketing Sustainabilitymentioning

confidence: 99%

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

Atika

2023

Mgmt. bus.

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“…Organizations need to shift from traditional marketing strategies to green marketing and green management strategies to remain sustainable [6]. Green marketing and management can have positive results on the company's financial performance in the long run [7].…”

Section: Introductionmentioning

confidence: 99%

Bibliometric Analysis of The Term “Marketing Sustainability”

Sono

2023

WSIS

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This study presents a bibliometric analysis of the term "marketing sustainability" to explore the growing trends, key contributors, and thematic focus in the academic literature. Marketing sustainability represents the integration of sustainable practices and principles into marketing strategies and activities, highlighting the growing importance of environmental, social, and economic considerations in contemporary marketing practices. This research examined 985 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles are classified into six clusters. The trend of marketing management research is more on the marketing side. There are several topics that frequently appear in publications, such as the marketing perspective of one variable on another. Topics such as Agrarian Sustainability and Sustainability Reporting have also not been researched much.

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Green marketing horizon: Industry sustainability through marketing and innovation

Chen,

Sabir,

Rasheed

et al. 2024

Journal of Innovation & Knowledge

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Green marketing strategies for sustainability development of firm's performance in Malaysia: for green economy

Cited by 4 publications

References 0 publications

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

Bibliometric Analysis of The Term “Marketing Sustainability”

Green marketing horizon: Industry sustainability through marketing and innovation

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