Green organizational identity: sources and consequence

Abstract

Purpose-This study aims to develop an original framework of green organizational identity to explore the positive effects of environmental organizational culture and environmental leadership on green competitive advantage through the partial mediator-green organizational identity. Design/methodology/approach-This study proposes an original concept-green organizational identity-to develop an integral framework to enhance green competitive advantage. Structural Equation Modeling (SEM) is applied to verify the research framework. Findings-The results showed that environmental organizational culture and environmental leadership are positively associated with green organizational identity and green competitive advantage. Green organizational identity had a partial mediation effect on the positive relationships between two antecedents-environmental organizational culture and environmental leadership-and green competitive advantage. Companies should enhance their environmental organizational culture and environmental leadership to raise their green organizational identity and further to increase their green competitive advantage. Furthermore, this study found that environmental organizational culture, environmental leadership, green organizational identity, and green competitive advantage of medium and small enterprises (SMEs) were all significantly less than those of large enterprises in the manufacturing industry in Taiwan. Practical implications-It is imperative for SMEs to enhance their environmental organizational culture and environmental leadership to strengthen their green organizational identity and further to improve their green competitive advantage. Originality/value-This study applies the theory of organizational identity to propose a novel concept-green organizational identity-and develops an integral conceptual model to explore its managerial implications, antecedents, and consequence.

Antecedents Affecting Customer’s Purchase Intentions towards Green Products

“…In this study we also said that GPI is an individual's intention to consumption the products that are not harmful for the environment and humanity. According to (Chen, 2011)the pollution and other environmental issues that are being produced, the society and public are taking more seriously noticed about such issues. Green purchase intention significantly influences the green purchase behavior.…”

The Determinants of Green Radical and Incremental Innovation Performance: Green Shared Vision, Green Absorptive Capacity, and Green Organizational Ambidexterity

“…Nowadays, Taiwanese electronics companies suffer from strict environmental regulations-Montreal Convention, Kyoto Protocol, Restriction of the Use of Certain Hazardous Substances (RoHS), and Waste Electronics and Electrical Equipment (WEEE), etc.-and the prevalent consumer environmentalism [3,4]. In addition to the efforts in economic development, Taiwanese manufacturing companies have already adopted a number of environmentally friendly strategies to respond to the green trends [5]. As a result, Taiwanese electronics companies are changing their business models to take advantage of the green opportunities by means of green innovation [3].…”

Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy

“…Environmentalism has become more popular owing to devastating environmental pollution and global warming, so more firms are willing to proactively develop green innovation [1]. Since consumers pay more attention to the prevalence of environmental issues such that consumer environmentalism is more popular in the world [1][2][3], companies should actively adopt environment management to comply with the environmental trend in order to enhance their green images and competitive advantages [4][5][6].…”

“…Since consumers pay more attention to the prevalence of environmental issues such that consumer environmentalism is more popular in the world [1][2][3], companies should actively adopt environment management to comply with the environmental trend in order to enhance their green images and competitive advantages [4][5][6]. Green innovation becomes a powerful competitive weapon, as consumers become more concerned about the environment and green products become more prevalent in the market [7].…”