Green Platforms Services for Sustainability

Pyka, Andreas; Stöber, Lea F.

doi:10.4337/9781802202595.green.platforms.services

Cited by 2 publications

(1 citation statement)

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“…The same applies to CBMs in general: when value (i.e., circular processes, products, and services) is delivered to the whole innovation (eco)system, CBMs are likely to become successful catalysts for sustainability transitions. Multiple institutional arrangements for organizing co-ownership exist (e.g., see also Rosa et al [117]), probably one of the most prominent ones being collaborative consumption platforms (sharing economy) and platform cooperatives [185,191].…”

Section: Proposition 3bmentioning

confidence: 99%

The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy

et al. 2023

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Over the last decade, various governments and supranational bodies have promoted the development of a circular bioeconomy (CBE) as a response to sustainability challenges. The transition towards a CBE requires the collaboration of different actors in the innovation (eco)system. With this conceptual paper, we apply a circular business model lens to address the research question: “What are the archetypical roles of consumers in business model innovations for a sustainable CBE?” We use a combination of complementary theories from the circular economy and bioeconomy literature, evolutionary innovation economics, sustainability transitions research, the business model literature, and the work on active consumers. Considering consumers’ agency as a continuum between the manufacturer-active paradigm and the consumer-active paradigm, we propose: (i) consumers in the manufacturer-active paradigm can actively influence circular business models with their purchase decision; (ii) consumers can act as lobbyists and influencers for circular business model innovation; (iii) in their different roles as customer, user, repairer, and reseller, consumers can incentivize organizations to adapt their business models to their needs; (iv) consumers can become key partners in the process of defining the normative orientation of the innovation paradigm for a CBE; (v) consumers can actively co-create value by means of co-ownership (e.g., through platform cooperatives).

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Section: Proposition 3bmentioning

confidence: 99%