“…Green innovation (GI) became a central issue in the corporate world, as companies are increasingly recognizing the need to adopt sustainable practices to remain competitive and address the pressing environmental challenges of SP, FP, and GI (Adomako & Nguyen, 2023; Bos‐Brouwers, 2010; Iqbal et al, 2021; Khan et al, 2021; Mehraj & Kaur, 2022). GI refers to the development and commercialization of new products, services, and processes that are environmentally friendly and sustainable (Lovarelli et al, 2020; Nnamani et al, 2017).…”