Green product design in a supply chain with considering marketing under competition and coordination

Fadavi, Ahmad; Jolai, Fariborz; Taleizadeh, Ata Allah

doi:10.1007/s10668-021-01917-9

Cited by 21 publications

(9 citation statements)

References 66 publications

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“…In addition, the QFD was summarized according to the order of priority in solving the 15 problems found in the articles until being able to design a new type of dairy cow dung processing machine that effectively met the needs of the dairy farmers in the Nakhon Ratchasima area of Thailand. Thus, this was related to the satisfaction of the farmers who tried using the new dairy cow dung processing machine (Fadavi et al, 2022). Simultaneously, the long-term impact of large-scale livestock farming on the planet has changed the methods and developed the appropriate technology to solve the problem of methane emissions from large dairy farming areas in Thailand, including showing a responsibility for the global environment now and in the future, (Christopher, 2000;Zhu et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

Green Economy: Development of Sustainable Dairy Cow Manure Utilization Processes for Farmers in the Northeastern Region of Thailand

Ratikul

Seviset²,

Egwutvongsa³

2023

Acad. J. Interdiscip. Stud.

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The research aimed to develop and assess the satisfaction of a sustainable utilization process for dairy cow manure for farmers in the Northeast region of Thailand. The population comprised 162 dairy farmers in Pak Chong District, Nakhon Ratchasima Province, Thailand and the group sampling consisted of 150 dairy farmers in Pak Chong District by using a simple random sampling method to analyze the mean and exploratory factor analysis (EFA). Additionally, dairy cow's dung that was used to be processed into organic fertilizer could reduce methane emission by using a newly developed dairy cow's dung converter, which the organic fertilizer yield was qualified as follows: 1) Organic matter = 14.5% by weight, 2) C/N ratio = 11.24:1, 3) electrical conductivity = 4.23 decimals per meter. and 4) the valuable pH = 8.35. Then, the results of the test for the amount of the primary nutrients from the primary macronutrient analysis were total organic carbon = 9.1%, nitrogen = 0.8%, phosphorus = 0.6%, and potassium = 0.84% when using the new converter. Furthermore, it was piloted with a group of farmers in the aforementioned area. From the results, it was found that there were three factors affecting the satisfaction of dairy cow farmers toward the new dairy manure conversion process; namely, the features of the machine, the efficiency of the machine, and the appearance of the machine. Simultaneously, when taking all three factors to evaluate the satisfaction, the following results were found: 1) The features of the machine that is very important (mean = 4.283; SD = 0.661), 2) the efficiency of the machine that is very appropriate (mean = 4.280; SD = 0.528), and 3) the appearance of the machine that is very appropriate (mean = 4.013; SD = 0.632). Then, these three factors were considered as the highlights of the machine for converting dairy cow dung into ready-made organic fertilizer for cultivating plants in organic agriculture that could be seen as being environmentally friendly. Received: 7 December 2022 / Accepted: 15 February 2023 / Published: 5 March 2023

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Section: Discussionmentioning

confidence: 99%

Green Economy: Development of Sustainable Dairy Cow Manure Utilization Processes for Farmers in the Northeastern Region of Thailand

Ratikul

Seviset²,

Egwutvongsa³

2023

Acad. J. Interdiscip. Stud.

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“…Drawing on Li, Zhu, et al (2016), the manufacturer enhances the environmentally friendly attributes of the product through green investment, like green research and development, which will incur green research and development cost (green cost for short), but does not change the unit manufacturing cost. Similar to Ghosh and Shah (2012) and Fadavi et al (2021), this paper assumes that the green cost is

{bg}^{2}

, with

b > 0

and

g > 0

representing the cost coefficient and green level, respectively.Assumption

μ^{j}

(

j = ({}, S, E)

) represents the degree of consumer trust in the green level under different strategies. When strategy S is chosen by the manufacturer, then

μ^{S} g

indicates the degree of consumer perception of the product's green level, and

μ^{S} \in ((), 0, 1)

.…”

Section: Model Formulationmentioning

confidence: 99%

Section: Model Formulationmentioning

confidence: 99%

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Chen,

Xiao

2023

Manage Decis Econ

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Environmental labeling has emerged as a crucial method for consumers to gain information related to the eco‐friendly attributes of a product. This paper examines environmental labeling strategies in a green supply chain. The manufacturer has the option to use either self‐labeling or external certified labeling, and consumers have different levels of trust in the two types of environmental labels. We find that under both strategies, supply chain decision makers should fully consider the impacts of consumer trust in environmental labeling, green research and development (R&D) cost, and the demand share of the direct channel on the supply chain. Besides, the retailer realizes higher profit under external certified labeling. A higher green R&D cost or smaller market proportion of the direct channel would dampen the motivation of the manufacturer to choose external certified labeling. Lastly, we explore the case of a risk‐averse retailer and find that the external certified environmental labeling is optimal when the risk aversion is high. Moreover, under both strategies, the risk‐averse attitude of the retailer leads to a more significant channel utility.

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“…The size of the market potential undoubtedly affects firms' motivation and incentive to develop green products, and the market conditions applicable to different green product types have been explored in studies by (Fadavi et al, 2022) [18]. In conjunction with supply chain equilibrium results, this section focusses on the effect of market potential on the decisions of manufacturers and retailers.…”

Section: The Effect Of Market Potentialmentioning

confidence: 99%

“…The market size or market potential of a green product directly affects the firm's profitability. (Fadavi et al, 2022) [18] found that when the market size is larger than expected, the best choice for making green product is DIGP; conversely, if the market potential is low, MIPG is the best choice. This paper follows the above research model to analyze the game relationship between firms in the case of two green product types and to compare the effects of market parameter variables on the greenness of both.…”

Section: Introductionmentioning

confidence: 99%

Optimal Decision-Making of Green Supply Chain with Complementary Products

Zhang

2023

Advances in Economics, Business and Management Research

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Green supply chain management has received increased attention in recent years as a result of government regulation and increased consumer awareness of environmental protection, and firms invest in green products to meet the new competitive market conditions. In this paper, a supply chain model is developed for two types of green products, development-intensive green product and marginal cost-intensive green product, to explore the effects of differences in cost structure and complementary relationships between products on supply chain equilibrium results. Unlike most green supply chain management studies, two supply chains provide complementary products to the market. This paper finds that there is significant variability in the effect of market potential on manufacturers' efforts to increase the greenness of their products. The marginal cost-intensive green product is more suitable for the manufacturer, irrespective of the size of the market potential. The main contribution of this paper is the inclusion of complementary product relationships in the field of green supply chain management and the exploration of the differences in the role of complementary relationships in the supply chains of different green product types.

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Green product design in a supply chain with considering marketing under competition and coordination

Cited by 21 publications

References 66 publications

Green Economy: Development of Sustainable Dairy Cow Manure Utilization Processes for Farmers in the Northeastern Region of Thailand

Green Economy: Development of Sustainable Dairy Cow Manure Utilization Processes for Farmers in the Northeastern Region of Thailand

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Optimal Decision-Making of Green Supply Chain with Complementary Products

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