“…The growing interest among consumers in regard to the issue of sustainability has resulted in studies that have looked at households in relation to green product purchases ranging from organic foods (Mohd et al, 2010;Smith & Paladino, 2010;Arvola et al, 2008), hybrid cars (Oliver & Lee, 2010), green hotels (Han et al, 2010), eco-friendly wine (Barber et al, 2010), cloth diapers (Ramayah et al, 2010) to sustainably produced food (Robinson & Smith, 2002). However, there has been little research carried out to examine households' intentions for purchasing eco-friendly homes.…”