Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Ferraz, Sofia Batista; Romero, Cláudia Buhamra Abreu; Laroche, Michel; Veloso, Andres Rodriguez

doi:10.1590/1678-69712017/administracao.v18n5p12-38

Cited by 41 publications

(40 citation statements)

References 30 publications

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“…Analyzing the relation between attitude and intention of buying organic food, Tarkiainen and Sundqvist [117] outlined that there is a significant positive relation. Ferraz et al also found a direct and positive relationship between intention and behavior and consider that factors such as price, availability, and perceived quality affect essentially the relation [118]. Several other studies indicated an opposite conclusion.…”

Section: Intention-behavior Gapmentioning

confidence: 93%

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

et al. 2018

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The present study reveals the importance of understanding how business decisions focused on sustainability can impact companies, due to the risks associated with brand loyalty. The relationship between brand loyalty and consumers' environmental viewpoint is investigated, including how consumers' brand loyalty would be impacted after environmental-based expansion decisions are announced. College students from the USA and Romania (N = 92) were asked to voluntarily participate in a survey. The Brand Loyalty Scale (BLS) is used to assess brand loyalty before and after a fictitious expansion announcement was made and the New Ecological Paradigm (NEP) scale is utilized to assess attitudes toward sustainability. A paired samples t-test analysis reveals a significant positive correlation between NEP scores (attitudes toward sustainability) and brand loyalty. No significant differences are found in attitudes toward sustainability regarding region (Romania and USA) or gender. These results indicate that individuals who generally show concern towards the environment will stay loyal to their favorite companies after sustainability is introduced. Results also indicate that the gap regarding region and gender is slowly closing in attitudes toward sustainability; individuals in developing countries are also showing a major concern toward environmental issues. Males indicate just as much concern toward the environment as females, which is confirmed by other findings in previous literature.

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Section: Intention-behavior Gapmentioning

confidence: 93%

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

et al. 2018

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“…There is a direct and positive relationship between the consumers’ intention and behaviour (Ferraz et al , 2017). Some major factors, i.e.…”

Section: Literature Reviewmentioning

confidence: 99%

The attitude and purchasing of female consumers towards green marketing related to cosmetic industry

Singhal

Malik

2018

JSTPM

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Purpose In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude. Design/methodology/approach The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of SPSS. Cluster analysis has used in this paper to group the female respondents according to their attitude towards the green cosmetic products, and factor analysis is used to combine the correlated variables (describing the attitude of female consumers towards green cosmetic products) into factors. Tests such as multivariate test, chi-square test and correlation have applied to find out the objectives. Findings It has found that the female consumers having different age and education levels do not have different attitude towards green cosmetic products, but the income level has an impact on it. The women of different income groups are having different attitude towards the pricing and recommendation of green cosmetic products. Second, there is an impact of green cosmetic products on purchasing of female consumers. Third, there is a negative relationship between the attitude and purchasing of female consumers towards green cosmetic products. Research limitations/implications In this study, the respondents are taken from Delhi region in India. Future research could consider a larger or different region for different responses. Further, the variables age, education and income level have been considered for this study. For the wider aspect, other demographic and cultural variables such as occupation, gender, marital status and various cultural and sub-cultural variables based on religions can highlight the other way of green marketing effect. Only two dimensions of attitude and purchasing of female consumers were represented. For the further research scope, other dimensions such as consumers’ intentions and perception, availability and price of green cosmetic products could be considered. Practical implications The relation between the attitude and purchasing of female consumers are described, which can be helpful for managers for the better understanding of female consumers related with the green cosmetic products and to re-frame the marketing strategies. The low and negative correlation between these two variables can change the existing strategies of managers and can direct the marketers to find out factors which influence this relationship and make effective strategies for positioning green cosmetic products. Originality/value This research paper is based on the research conducted through secondary and primary database. The content presented in this research paper is original.

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“…Finally, although this study used a binary logit model to examine gender and how consumers adopt two product types, our approach was region-specific and did not take a global perspective into account. We recommend that cross-cultural studies would be beneficial for gender differences [61,62].…”

Section: Discussionmentioning

confidence: 99%

Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products

Wan

2021

Sustainability

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Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses a binary logit model to investigate how consumers adopt two different types of products (e.g., glass and electronic). The results show that the impacts of the twelve factors behind consumer adoption of green products vary widely between glass and electronic products. Specifically, the analysis identifies four factors (eco-labeling, peer groups, cultural values, and environmental awareness) that have no influence on consumer adoption intentions. It also shows that males are more likely to have positive adoption intentions than females for both glass and electronic products. The authors conclude this paper by discussing the implications of these important findings for research and practice.

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Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Cited by 41 publications

References 30 publications

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty

The attitude and purchasing of female consumers towards green marketing related to cosmetic industry

Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products

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