Green segmentation: a cross-national study

Yilmazsoy, Baris; Schmidbauer, Harald; Rösch, Angi

doi:10.1108/mip-12-2013-0201

Cited by 25 publications

(26 citation statements)

References 56 publications

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“…(b) Individual well‐being has had a great influence on the purchasing attitude of green products (Dagher et al, ; Johnstone & Tan, ; Lai & Cheng, ). Environment‐friendly consumption patterns will also contribute to an individual's well‐being (Chaudhuri, Giffi, Kandaswami, & Singh, ; Yilmazsoy, Schmidbauer, & Rösch, ). A quarter of the United Kingdom and ZERO of Indian consumers said they would be willing to pay the green premium (Johnston & Tan, 2015; Peattie, ; Yadav & Pathak, ).…”

Section: Conclusion and Applicationmentioning

confidence: 99%

Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior

2018

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The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.

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Section: Conclusion and Applicationmentioning

confidence: 99%

Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior

2018

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“…Several studies have observed lifestyles as psychographic variables that give a clearer orientation to companies for identifying the ecological consumer segment Martinez, 2006a, 2006b;Rios et al, 2006;Chan et al, 2006;Pickett-Baker and Ozaki, 2008;Khare, 2014). Notably, studies on green consumer behavior have been generating considerable interest as of late (Lao, 2014;Mohd Suki and Mohd Suki, 2015;Yilmazsoy et al, 2015;Moser, 2015;Aagerup et al, 2016;Bailey et al, 2016;Swaim et al, 2016;Onel and Mukherjee, 2016;Ko and Jin, 2017;Sony and Ferguson, 2017). For more than a decade, marketers have called for additional research regarding the predictors of sustainable consumption because it is often difficult to encourage this type of consumer behavior (Do Paco and Raposo, 2009;Yeon Kim and Chung, 2011;Chen, 2014).…”

Section: The Question Ismentioning

confidence: 99%

Examining the role of consumer lifestyles on ecological behavior among young Indian consumers

Adnan

Ahmad

Khan

2017

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Purpose The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers. Design/methodology/approach This paper adapts the lifestyle scale developed by He et al. (2010) and the Actual Commitment scale to the Indian context to describe its impact on the young consumer’s ecological profile. The study is based on an extensive literature review. The data were obtained from a questionnaire handed out to a sample of 250 students. With the information obtained, and after the scale validation process, a structural equation analysis has been conducted. Findings Findings of the study highlight that environmental patterns and lifestyle factors are those that best characterize the ecological market segment. This group of young consumers is characterized by their self-identity and a feeling of uniqueness. They are people who always try to improve themselves and take actions which pose a new challenge for them. They are also characterized by having an ecological lifestyle, selecting and recycling products and taking part in events to protect the environment. This type of consumer is a present and future investment for firms that are committed to the environment. Originality/value The results of this study might interest consumer behavior researchers and those firms that care about the ecological consumers. Moreover, previous studies have not dealt with young consumers. Further research is needed including new psychographic variables.

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“…Studies over the past decade have attempted to segment the green market in terms of various segmentation variables by subdividing them into potential target segments such as environmental knowledge, values, concern, attitudes, and behavior (do Paço et al, 2009;Elgaaied, 2012;Oliver and Rosen, 2010;Yilmazsoy et al, 2015). The evidence establishes that researchers identify the segmentation variables in line with the research objectives, as suggested by Hair et al (2010).…”

Section: Green Segmentationmentioning

confidence: 93%

“…Interestingly, in segmentation studies, there is a notable paucity of empirical research focusing on environmental attitudes as a segmentation variable. A recent study of Yilmazsoy et al (2015) successfully separates consumer segments based on the respondents' environmental attitudes across China, Germany, and Turkey.…”

Section: Environmental Attitudes and Purchase Intentionsmentioning

confidence: 99%

“…Consequently, research on green segmentation shifted its focus to segmenting the market based on attitudinal and behavioral characteristics (i.e., Elgaaied, 2012;Tilikidou and Delistavrou, 2014). However, to date, very little research has been conducted on green segmentation studies based on environmental attitudes and purchase intentions (Saleem et al, 2018;Yilmazsoy et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Environmental segmentation: young millennials’ profile in an emerging economy

Çoşkun¹,

Özbük

2019

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Purpose The purpose of this study is to segment young millennials in an emerging economy based on their environmental attitudes and purchase intentions. The study also attempts to describe the segments and highlight their differences in terms of happiness, frugality, environmental locus of control, and environmental knowledge. Design/methodology/approach The study sample consisted of 227 Turkish undergraduate students. A two-step cluster analysis was performed on environmental attitudes and purchase intentions scores. The differences among the clusters were then examined according to happiness, frugality, environmental locus of control, and environmental knowledge variables. Findings A two-step cluster analysis identified three clusters, namely, “non-greens”, “reluctant greens” and “true greens”, all of whom differed in terms of environmental attitudes and purchase intentions. Non-greens (n = 16) and true greens (n = 121) yielded the lowest and the highest scores for environmental attitudes and purchase intentions, respectively. Three clusters also differed significantly in terms of frugality. Environmental knowledge levels of non-greens differed from those of reluctant greens and true greens. There is no significant difference regarding happiness and environmental locus of control among clusters. Practical implications Local and international companies interested in marketing green products to young millennials in emerging economies may enhance their understanding of non-green and green young millennials in the target markets and differentiate their marketing strategies for each segment. Originality/value Given the need for a better understanding of young millennials’ environmental behavior in an emerging economy, the current study contributes to the literature by segmenting young Turkish millennials based on their environmental attitudes and purchase intentions, further describing the consumer segments with different variables such as happiness, frugality, environmental locus of control and environmental knowledge.

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Green segmentation: a cross-national study

Cited by 25 publications

References 56 publications

Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior

Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior

Examining the role of consumer lifestyles on ecological behavior among young Indian consumers

Environmental segmentation: young millennials’ profile in an emerging economy

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