“…In particular, the integration of pro‐environmental business technologies and practices into products or services in the cruise industry has become a significant force for the alleviation of its huge impact on the ocean and the greater environment. Because of the constant ecological issues in the cruise industry, which include water pollution, exhaustion of natural resources, climate change, and enormous demands on water and energy (Kaldy, ), the industry is working hard to decrease its hazardous environmental actions and become more eco‐friendly (Ahmad, ; Klein, ). With the increasing green needs and growing ecological awareness of the consumer market, such greening efforts can boost the competitiveness of cruise businesses (Han, Jae, & Hwang, ).…”