Green spirit: consumer empathies for green apparel

Cowan, Kirsten; Kinley, Tammy R.

doi:10.1111/ijcs.12125

Cited by 119 publications

(123 citation statements)

References 35 publications

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“…Although the size of the sample used in the experiment is rather small, this size exceeds the standard quantity suggested in the previous study (15-20 subjects per independent variable) [42]. Thus, sample size is sufficient for analysis in this study, and issues related to sample size are mitigated [43].…”

Section: Data Collection and Samplementioning

confidence: 86%

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

Ahn

Lee

2019

Sustainability

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Consumer participation typically reduces consumer skepticism and leads to a positive response to corporate social responsibility (CSR) activities. Although many companies are encouraging consumers to participate in CSR activities, there is still insufficient research on the effectiveness of this strategy. That is, prior studies do not provide guidelines on the effectiveness of requiring consumers to participate in CSR activities. We examine the impact of the required participation effort on CSR participation intention, focusing on the differences in consumers' perception of a warm glow feeling and costs according to their construal level. For this study, 107 participants were recruited using Amazon Mechanical Turk. We tested hypotheses using a 2 (CSR participation effort) × 2 (construal level) between-subject analysis of variance (ANOVA), planned contrast analysis, and mediation analysis. The results indicate that for consumers with high construal levels who perceive participation efforts as warm glow, participation efforts have a positive impact on CSR participation intention. However, for those with low construal levels who perceive participation efforts as costs, high required efforts have a negative impact on their participation intention. Finally, we discuss the implications of these results, discuss the limitations, and suggest future research directions.

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Section: Data Collection and Samplementioning

confidence: 86%

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

Ahn

Lee

2019

Sustainability

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“…Also in this phenomenon there is a gap between attitudes and behaviours, which means that consumers evidence a great deal of positive attitudes towards a cause, product or idea, but their actual behaviour falls short for several reasons (Aschemann‐Witzel and Aagaard, ; Cowan and Kinley, ). One of those reasons is the effort needed to change one's lifestyle.…”

Section: Literature Reviewmentioning

confidence: 99%

Environmental activism and consumers’ perceived responsibility

Paço

Rodrigues

2016

Int J Consumer Studies

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The growing importance of environmentalism trends have led to a significant rise in environmentally friendly consumers’ attitudes and behaviours who thereby demonstrate their collective strength through both their individual buying decisions and their involvement in social movements, as is the case of the environmental activism. This activism extends to include a set of environmental behaviours spanning environmental group membership, involvement in political action and/or in environmental organisations, influencing policy or management decisions and engaging in pro‐environmental protection behaviours. The more citizens become aware of their own role in the problem of environmental degradation, the more willing they prove to become part of the solution. High levels of individual Perceived Environmental Responsibility (PER) may foster the more environmentally friendly attitudes and behaviours that lead to Environmental Activism (EA). Thus, the purpose of this research is precisely to discuss the relationship between PER and EA, and whether gender proves a significant factor in predicting PER and EA. For a sample of Portuguese consumers, who consented to participating in the research, we studied the predisposition towards EA by applying a questionnaire administered in the form of a personal interview. The results indicate that despite the perceived environmental responsibility observed, individuals present only low levels of environmental activism and civic participation in environmental causes. However, for the small percentage of individuals belonging to an environmental organisation, we do verify that EA ran higher among those reporting Environmental Group Membership (EGM). We additionally observe how PER might prove a predictor of EA even though the model applied to test this relationship only explained a small proportion of the variance in EA levels and hence requiring further research into the factors influencing EA. As regard gender, while women display similar levels of EA to men, they also report significantly higher PER than men.

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“…According to Zabkar and Hosta's (2013) study, prosocial status perceptions increase the positive association between willingness and environmentally-friendly behaviour. Cowan and Kinley (2014) proved that previous purchases,…”

Section: Introductionmentioning

confidence: 78%

Does experiencing poverty and lower economic status make us less pro-ecological?

Hełka

Amin

Fober

et al. 2015

Polish Psychological Bulletin

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The main aim of this study was to examine whether the economic status (current and in childhood) determined pro-ecological attitudes and behaviour. The survey involved 207 adults with different economic status. Both economic status in childhood and the present were taken into consideration. Analysis of the results indicated that people raised in families with low and medium material status have not only more eco-friendly attitudes but also have a greater tendency towards various 'green' behaviours. The differences among people with different current material status concerning their eco-friendly attitudes and behaviours are not so obvious. The most wealthy seem to have a less pro-ecological attitude, but on the other hand they are ready to put more money towards ecologically-friendly household expenses.

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Green spirit: consumer empathies for green apparel

Cited by 119 publications

References 35 publications

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

Environmental activism and consumers’ perceived responsibility

Does experiencing poverty and lower economic status make us less pro-ecological?

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