Green thinking but thoughtless buying? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing

Jacobs, Kathleen; Petersen, L. W.; Hörisch, Jacob; Battenfeld, Dirk

doi:10.1016/j.jclepro.2018.07.320

Cited by 217 publications

(205 citation statements)

References 97 publications

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“…Green marketing helps consumers to overcome "the greatest environmental hazard"; that is, a lack of environmental information [2]. Consumer interest towards green products has increased in the past several years [46], and there are various studies that indicate that consumers from more developed countries, including the U.S. and Western Europe, are better informed about environmental responsibility [24]. However, we have to acknowledge that the level of knowledge and awareness differs substantially among countries and, generally speaking, consumers still lack a strong green culture [14,24,47], especially in economies that have rather recently become preoccupied with sustainability issues.…”

Section: Green Marketing Roles In Supporting Ecopreneurship and Sustamentioning

confidence: 99%

Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

2019

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In contemporary society, which is preoccupied with sustainability issues, green marketing highlights a new dimension of the economic, social, and environmental responsibilities of businesses. This article aims to provide an integrative vision on green marketing roles in informing, raising awareness, educating, and changing consumer behaviour towards sustainability and ecopreneurship and to highlight the results of research regarding PlantBottle® green packaging’s impact on the environmental responsibility of young consumers. The research was conducted based on a survey, and data were processed with statistical methods. The research results validate a set of hypotheses regarding: Romanian consumers’ lack of information leading to environmental responsibility; the impact of environmental information and awareness on green responsible behaviour; and the need to intensify efforts towards environmental responsibility. By the novelty of the research, which was conducted in a country that has rather recently become preoccupied with sustainability issues, the paper fills in a gap in a relatively limited research area: countries where green culture is developing and can become a landmark with implications for managers, educators, and the scientific community.

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Section: Green Marketing Roles In Supporting Ecopreneurship and Sustamentioning

confidence: 99%

Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

2019

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“…The market share for ethical products (i.e., environmentally friendly, Fairtrade products, etc.) is inexplicably low compared to the consumer proclivity towards them (Eckhardt, Belk, & Devinney, ; Jacobs, Petersen, Hörisch, & Battenfeld, ). As environmental and social issues increase, understanding what drives or hinders consumers to follow their ethical values is a challenge of theoretical and practical relevance and also of critical importance to “mobilize the consumer” towards positive environmental and socioeconomic outcomes (Caruana, Carrington, & Chatzidakis, , p. 215).…”

Section: Introductionmentioning

confidence: 99%

Do gender identities of femininity and masculinity affect the intention to buy ethical products?

Pinna

2019

Psychology and Marketing

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This study shows that gender identity affects ethical intentions. We investigate the intention to purchase ethical products through a survey study among young consumers in Italy. Measures of planned behavior, internal ethics, self-identity, and moral harm, together with proxies for individual gender identities of femininity and masculinity are included in our model of intention to purchase ethically. Results show that femininity significantly increases ethical intent, whereas masculinity has an opposite effect. These findings are robust to gender. In fact, the relations of femininity and masculinity on the intention to consume ethical products hold when the subsamples of males and females are considered. This study relates to the ongoing debate regarding the determinants of ethical decision-making and the feminine stereotype by extending the understanding of the attitude-intention gap in ethical consumption among young consumers in Italy. Finally, implications and avenues for further research are discussed. K E Y W O R D Sattitude-intention gap, ethical decision-making, femininity, gender identity, masculinity, theory of planned behavior, youth

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“…This is necessitated by the fact that existing research has not factored in behavioural inhibitors, which is investigated based on actual behaviour data in an attempt to validate the Campbell's paradigm theory. This represents a major research gap in the area of sustainable consumption purchase behaviour; see for instance Jacobs et al (2018); Taufique and Vaithianathan (2018), Visser et al (2018). The study adopts Retail Sales Value of sustainable apples as the model output.…”

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confidence: 99%

Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market

Yamoah

Acquaye

2019

Journal of Cleaner Production

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The remarkable progress made by the sustainable food industry as compared to the persistent small market share it holds, presents attitude-behaviour gap paradox which existing research is yet to address. The paper attempts to resolve this conundrum by addressing two key research objectives: Firstly, we draw on Campbell's paradigm to develop a sustainable product purchase behaviour model by conceptualising and measuring behavioural difficulties in terms of behavioural inhibitors/promoters, which includes Past Purchase, Premium Pricing, and Product Availability and Product Variety barriers. Further to this, we establish the exact role of purchase behavioural inhibitors/promoters from the point of view of Campbell's paradigm. This is achieved through analyses of actual behaviour data consisting of loyalty card data in the UK with a sample size of 1.8 million customers and supermarket shopper till receipt data in the UK. Evidence from the study established the existence of a sustainable product purchase inhibitor and promoter typology, which are critical to sustainable food purchase behaviour, but their degree of influence differ significantly. Our study subsequently, validates the Campbell's paradigm theory since we were able to establish using the actual purchase behaviour data that indeed, the purchase inhibitors are what causes the so-called gap between claimed purchase behaviour and actual purchase behaviour. The study further highlights theoretical and managerial implications of the findings.

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Green thinking but thoughtless buying? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing

Cited by 217 publications

References 97 publications

Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility

Do gender identities of femininity and masculinity affect the intention to buy ethical products?

Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market

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