Green Tourism Marketing Strategy In Bantimurung South Sulawesi

Hikmah,; Nurdin, Nurdin

doi:10.2991/icame-17.2017.15

Cited by 2 publications

(2 citation statements)

References 7 publications

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“….) Green tourism is an integral part of promotional activities for reduce, reuse, recycle, energy efficiency, water conservation, and the community empowerment to develop economic activities The development of green tourism applies the criteria of sustainable tourism, the main objective of which is the responsible use of resources and their conservation in order to preserve them for future generations [28,31]. Currently, one of the main objectives is to reduce the negative impacts of tourism development, in particular reducing energy consumption and GHG [6,32].…”

Section: Green Tourism In the Post-covid-19 Eramentioning

confidence: 99%

Young Travellers and Green Travel in the Post-COVID Era

Nagaj,

Žuromskaitė

2023

Sustainability

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The concept of sustainable mobility and related green travel will play an increasingly important role in the development of tourism and climate policy in the European Union. Initiated by the European Commission, Erasmus+ green travel is a new initiative and not yet researched by EU institutions or in the literature. However, it fits in with the literature research on green mobility. The aim of this paper was to assess whether young tourists are interested in green mobility, whether they are willing to use means of low-emission transport when making trips, what factors play a role in their means of transport choices, and whether risk aversion influences their choices. For the purpose of this work, the authors conducted a survey in Poland among 36 Polish and foreign people from Generation Z studying in Poland and taking advantage of the green travel program in the Erasmus+ program and an economic experiment regarding their level of risk taking. Based on these data, it was examined whether young tourists are interested in green mobility, what factors play an important role when choosing a low-emission means of transport, and whether the level of risk taking influences their choices. The results of the survey indicated that young tourists tend to choose means of high-emission transport or a mix of high- and low-emission transport. However, if they receive a financial incentive, they are willing to use means of low-emission transport when travelling. The results of this study also indicated that environmental factors do not influence the propensity of young tourists towards specific means of transport, including low-emission transport, and economic and cognitive factors play an important role. It was also found that there is some positive relationship between the level of risk taking of the traveller and the propensity to green travel.

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Section: Green Tourism In the Post-covid-19 Eramentioning

confidence: 99%

Young Travellers and Green Travel in the Post-COVID Era

Nagaj,

Žuromskaitė

2023

Sustainability

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“…Green tourism is a factor in ensuring the sustainability of rural areas by interacting with urban dwellers who visit rural areas and buy agricultural products from local people, among other things. The use of specific green tourism practices is seen as an effective tool to harness resources that developing countries should take full advantage of [53]. Green tourism is also seen as an effective way to show the beauty and authenticity of nature, but also as a tool to preserve traditions and socio-cultural heritage, architectural and historical spaces, traditional values, and ways of life [54], as well as a mean to reduce environmental degradation [55].…”

Section: Literature Reviewmentioning

confidence: 99%

The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods

Gheorghe,

Tudorache,

Roşca

2023

Sustainability

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Against the backdrop of increasing concern for the environment, tourism activities have had a mixed impact. For example, in the field of marketing communications, the last few years have seen many companies promoting “green” tourism. In this context, this article aims to identify the group(s) focused on green tourism or sustainable development in order to predict their future trends. To achieve this objective, quantitative research was conducted based on an online survey distributed through social media. Several objectives were considered in the research, focusing on the behavior of the respondents, the decisive elements in choosing a destination, the analysis of socio-demographic characteristics, and the identification of groups oriented to the practice of green tourism. Univariate analysis was applied to the collected data (to identify the most appropriate variables for clustering) and multivariate analysis (using three types of methods: Ward, Centroid, and Two-Step Cluster). The following results emerged from the research analysis: characteristics of each segment in relation to question nine and profiles of all segments, of which the most representative (two, five, and six) stand out. The segments extracted with Ward’s method were created by the authors to highlight the most important characteristics: Smilers, Ecologists, Villagers, Relaxed, Luxury, Ecotourists, and Jobless. The research results contribute to a deeper understanding of Romanian customers’ needs when choosing a green destination, but also support the business community by providing economic actors with access to data to segment their solutions and services offered to customers, as well as the possibility to develop tailored products/services. The study represents a new approach to tourism and ‘green marketing’ in Romania by being the only one that shows to interested parties the seven specific consumer segments for the green tourism market in Romania, one that approaches the two fields in close connection. The results represent a significant theoretical advance for travel and tourism studies and provide valuable insights into the green tourism sector.

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Green Tourism Marketing Strategy In Bantimurung South Sulawesi

Abstract: Green

Cited by 2 publications

References 7 publications

Young Travellers and Green Travel in the Post-COVID Era

Young Travellers and Green Travel in the Post-COVID Era

The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods

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