Greener than Others? Exploring Generational Differences in Green Purchase Intent

Ham, Chang-Dae; Chung, Un Chae; Kim, Woo Jin; Lee, Seo Yoon; Oh, Sang Hwa

doi:10.1177/14707853211034108

Cited by 33 publications

(33 citation statements)

References 87 publications

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“…The reviewed papers highlighted that in the context of green product consumption, social norms describe the way society views environmental issues [ 47 ]. In addition, social norms refer to how people think and act pro-environmentally [ 72 ].…”

Section: Resultsmentioning

confidence: 99%

“…In addition, social norms refer to how people think and act pro-environmentally [ 72 ]. The reviewed studies present the role of social norms in predicting pro-environmental behavior and changing people’s green behaviors [ 41 , 47 , 53 , 62 , 72 ]. The results indicate that people are significantly influenced by society’s actions regarding pro-environmental issues and the way society presents normality in this context.…”

Section: Resultsmentioning

confidence: 99%

“…When it comes to the relationship between the benefits of green products and consumer behavior toward green products, the authors of this paper extracted from the selected papers some important factors that can be grouped into a single dimension: attitude toward eco-social benefits [ 64 ], company benefit belief, personal benefit belief [ 47 ], and perceived consumer effectiveness [ 38 , 40 ]…”

Section: Resultsmentioning

confidence: 99%

“…Besides personal benefit beliefs, company benefit beliefs significantly predicted purchase intentions [ 47 ]. In their research, Ham et al (2022) claim that the company benefit belief is one of the strongest predictors of purchase intentions across all generations.…”

Section: Resultsmentioning

confidence: 99%

“…In the case of the companies that use corporate social responsibility and also green marketing, potential customers are more attracted to buy from them and seem to appreciate their efforts to be eco-friendly. Moreover, if a customer believes that a company implements green practices, he/she is willing to support that company and buy green products from it [ 47 ].…”

Section: Resultsmentioning

confidence: 99%

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Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

Barbu

Catană

Deselnicu

et al. 2022

IJERPH

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In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company’s perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

See 3 more Smart Citations

Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

Barbu

Catană

Deselnicu

et al. 2022

IJERPH

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From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

Lopes,

Pinho,

Gomes

2023

Bus Strat Env

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It is believed that environmental causes will grow in fervor with members of Gen Z. This study explores the main factors of green marketing affecting young Portuguese green purchasing decisions and the relationship between them. An online questionnaire was used to collect data from 708 young Portuguese consumers of eco‐friendly products. The quantitative analysis was performed using the partial least square (PLS) method. We found that the marketing factors of green willingness to purchase, green awareness of price, green perceived benefits, and green perceived quality were positively associated with young peoples' environmental concerns, and they also proved to be positively related to their green purchasing decisions when mediated by the environmental concern variable. This study contributes to the literature on green marketing, having empirically evaluated, for the first time, the role of environmental concerns as mediators of consumers' perceptions of green products and their purchase intentions. Furthermore, it pioneeringly explores the determinants of Generation Z's environmental concerns and green purchasing decisions, making an essential contribution to the literature on consumer behavior and generational cohorts. The breadth of influence of each determinant is not balanced, and producers, marketers, and policymakers must consider these results in their strategy of attracting young consumers to purchase green products.

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Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Borah,

Dogbe,

Marwa

2024

Bus Strat Env

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Generation Z (Gen‐Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, for example, millions of Gen‐Zs from over 150 different countries across the globe embarked on a protest to pressure decision‐makers and governments to help save the planet. Such campaigns have caused firms to rethink how they operate by adopting green operations in their production and distribution of products. The footwear industry is not left out. The problem this research sought to address is the assessment of the effect of green consumer knowledge on green purchase behavior among Gen‐Z consumers towards footwear while assessing the roles of consumer social responsibility, green advertising, and green consumer trust. The study was quantitative in nature and used an online questionnaire to survey 559 Chinese Gen‐Z consumers. Findings revealed that although green consumer knowledge had a direct effect on green purchase behavior, this effect was partially mediated by consumer social responsibility. The effect of consumer social responsibility on green purchase behavior was positively moderated by green advertising, and the moderating effect of green advertising was further strengthened by green consumer trust. Finally, the mediating effect of consumer social responsibility was conditional on the moderating effects of green advertising and green consumer trust. It was concluded that green consumer knowledge is an essential ingredient in enhancing Gen‐Z consumers' green purchase behavior towards footwear, as such, advocacy and pressure groups must increasingly conscientize consumers.

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Greener than Others? Exploring Generational Differences in Green Purchase Intent

Cited by 33 publications

References 87 publications

Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

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