“…Nowadays, there is an increasing research trend on the topic of sustainability in both manufacturing and service industry (Carter & Easton, ; Christ, Burritt, & Varsei, ; Fahimnia, Tang, Davarzani, & Sarkis, ; Frias‐Aceituno, Rodríguez‐Ariza, & Garcia‐Sánchez, ; Klumpp & Zijm, ; Sahamie, Stindt, & Nuss, ; Seuring & Müller, ; Vachon & Klassen, ; Venus Lun, Lai, Wong, & Cheng, ) due to the growing number of environmental requirements established by the climate change agreements (Kyoto Protocol, ; Copenhagen Accord, ; Summary of the Doha Climate Change Conference, ; Paris Agreement, ). This growing body of literature investigates mainly the green initiatives adopted by companies operating in manufacturing industries (Dao, Langella, & Carbo, ; Gerstlberger, Præst Knudsen, & Stampe, ; Park, Sarkis, & Wu, ; Ranganathan, Teo, & Dhaliwal, ; Wang, Chen, & Benitez‐Amado, ; Whinkler, ), whereas in the field of freight transport and logistics industry, there is not yet a structured framework (Davarzani, Fahimnia, Bell, & Sarkis, ; Centobelli, Cerchione, & Esposito, , ; Lin & Ho, ; Oberhofer & Dieplinger, ). This issue is relevant because the green initiatives adoption by companies operating in this industry could play a pivotal role towards the achievement of environmental sustainability strategies affecting the entire supply chain (Brockhaus, Kersten, & Knemeyer, ; Dhakal, Smith, & Newbery, ; Laari, Töyli, & Ojala, ; Reinerth, Busse, & Wagner, ; Schnittfeld & Busch, ; Waller, Fawcett, & Johnson, ).…”