Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Workplace foodservice; perception of quality and trust

“…Communicating the commitment to meet consumer demands through brand image is a way of reassuring customers that foodservice operators act in their best interest. Notwithstanding, providing food information in such a manner must be accurate and in order to regain consumer trust must refrain from overemphasising and misleading consumers through `nutri`-or `greenwashing` (Chen and Chang 2013). As results of this study have shown, consumers are already critical of operators providing information for marketing purposes.…”

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

“…Green marketing means trying to design, promote, price, and distribute products which are not harmful for the environment (Chan, 2013). Green marketing is a process that involves all marketing activities which seek to stimulate and maintain environmental attitudes and behaviour of consumers (Chen & Chang, 2013). Green marketing encourages consumers to consider environmental and social standards at the time of purchasing, using and disposing of wastes (Belz and Peattie, 2009).…”

“…Nowadays, consumers are largely aware of environmental and social issues (Chen and Chang, 2013). People's concerns about their environment has led to the emergence of a new type of consumers indicating their concerns in their purchasing decisions.…”

The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation

“…Greenwashing refers to the marketing of CSR practices that is seen as excessive and inappropriate self-promotion of the firm (Lyon and Montgomery 2013). Previous research suggests that greenwashing is positively related to consumer skepticism (Aji and Sutikno 2015) and negatively related to trust in environmentally friendly products (Chen and Chang 2013) and corporate legitimacy (Seele and Gatti 2015).…”