Grocery pickup creation of value: Customers’ benefits vs. spatial dimension

Vyt, Dany; Jara, Magali; Cliquet, Gérard

doi:10.1016/j.jretconser.2017.08.004

Cited by 33 publications

(19 citation statements)

References 33 publications

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“…Value co-creation that first popularized by reference Prahalad and Ramaswamy (2000; proposes as a potential tool in the agri-food industry in which marketing strategy can be driven by innovation and introducing the meaning of food beyond the utilitarian function instead to a cost-based approach (Dagevos & Ophem, 2013). The conception aligned with value co-creation through e-commerce channels in agri-food markets by providing both product and services endeavour to complete the demand of modern consumers, such as logistic services for B2B e-commerce (Ferreira & Menezes, 2015) and home delivery services for B2C e-commerce (Vyt, Jara, & Cliquet, 2017). The service-dominant logic underpins customer-centric approaches by considering business partners and customers as collaborators who actively participate in the co-creation process by increasing reciprocal benefits (Eggert et al, 2018;Payne et al, 2008;Vargo & Lusch, 2011).…”

Section: Introductionmentioning

confidence: 99%

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Utami¹,

Alamanos²,

Kuznesof³

2019

Proceedings of the International Conference on Trade 2019 (ICOT 2019)

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The information and communication technology revolution has led to the adoption of technologies such as the internet for generating value for businesses. Meanwhile, little is known about the role of e-commerce in value co-creation initiatives for agri-food SMEs and specifically its role in the collaboration of business actors and customers where the overall objective of generating benefits from the exchange process. This study addresses the gap regarding the expected benefits of value co-creation in the agri-food market channel transformation. The transformation of fresh produce marketing in Indonesia, from a product-focused approach towards a customer-centric approach, was selected to explore value co-creation and its potential benefits, including the exchange of tangible resources, intangible resources and knowledge. A qualitative method was undertaken through indepth interviews with multiple agri-food actors. The findings illustrate that e-commerce involves fewer intermediaries through short food supply chains (SFSCs) by facilitating the engagement of multiple stakeholders. Agri-food co-creation via e-commerce provides a solution to address market needs through collaboration within the agribusiness networks. The ecommerce channels reveal the benefits for both agribusiness actors and consumers. The findings propose insights into the co-creation concept in an agri-food context through the online platforms, that will have a theoretical and practical contribution for future business and marketing.

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Section: Introductionmentioning

confidence: 99%

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Utami¹,

Alamanos²,

Kuznesof³

2019

Proceedings of the International Conference on Trade 2019 (ICOT 2019)

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“…The consequent surging increase in parcel volumes, together with diverse delivery demands and the scattered distribution of online shoppers, have posed challenges for traditional home delivery (HD) during the terminal step of parcels to customers' doorsteps [3,4], making last-mile delivery the most expensive, most pollutive, and least efficient in all segments of the logistics system, which can account for 13%-75% of the total cost [5]. Meanwhile, although last-mile delivery plays an indispensably vital role in customers' online shopping experience, increasing problems stemming from inefficient service, such as failed emotional values [14,15] that largely depend on the local context [37][38][39]. Other alternatives include home reception boxes and home access systems, which provide similar functions to APSs but are uneconomical and rarely used [40].…”

Section: Introductionmentioning

confidence: 99%

Measuring Spatial Accessibility to Pick-Up Service Considering Differentiated Supply and Demand: A Case in Hangzhou, China

et al. 2019

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In recent years, customer pick-up at collection and delivery points has become a popular alternative to traditional home delivery, which is under great pressure. However, current service of pick-up facilities has seldom been geographically evaluated despite its general uneven distribution and diverse needs. In this paper, in order to interpret the differentiation in customers’ service demands toward reception alternatives and in facilities’ service excludability in different built environments, a two-step floating catchment area (2SFCA) method is improved to measure customers’ spatial accessibility to pick-up facilities, providing a methodology to evaluate the match relation between the differentiated supply and demand of pick-up service. A case study of widespread automated parcel stations (APSs) is conducted in Hangzhou, China and correlative factors to residents’ accessibility are discussed. From the results, residents’ accessibility to pick-up service shows significant spatial unevenness and social inequity in the study area, which is found to correlate most to residences’ maintenance management. As well-managed, gated communities generally hold effective access to exclusive services, most open communities and self-built, single houses are in need of improvement due to inadequate service stemming from a high aging rate, lack of property management, and low service availability of nonexclusive facilities in open areas.

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“…Em geral, os clientes querem ser reconhecidos individualmente quando interagem com um vendedor, quando acessam o site do varejo ou quando entram em contato via telefone (Levy & Weitz, 2012). Querem comprar pela internet e retirar na loja ou fazer devoluções no ambiente físico de compras realizadas remotamente; desejam saber se o produto vendido no site está disponível em uma loja física próxima (Badrinarayanan, Becerra, & Madhavaram, 2014;Vyt, Jara, & Cliquet, 2017). Enfim, as variadas expectativas do cliente se transformam em desafios a serem vencidos sob a perspectiva da empresa varejista (Levy & Weitz, 2012;J.…”

Section: Característicasunclassified

“…Além disso, deve considerar o fluxo desses dados e o seu armazenamento. Para que sejam geradas informações úteis e para que a experiência do cliente seja consistente e atualizada em cada ponto de contato, a integração desses dados é essencial (Vyt et al, 2017;J. Zhang et al, 2010).…”

Section: Característicasunclassified

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Gerenciamento da experiência do cliente e a integração dos ambientes off-line e on-line: estudo de caso na perspectiva de varejo supermercadista

Carvalho¹

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Grocery pickup creation of value: Customers’ benefits vs. spatial dimension

Cited by 33 publications

References 33 publications

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Co-creation Benefits by Re-configuring the Value Network in Creative Agri-food Transformation through the SMEs e-commerce channel: A Business Market Perspective

Measuring Spatial Accessibility to Pick-Up Service Considering Differentiated Supply and Demand: A Case in Hangzhou, China

Gerenciamento da experiência do cliente e a integração dos ambientes off-line e on-line: estudo de caso na perspectiva de varejo supermercadista

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