Herein, we report the identification of 2,3-bis-(2-pyridyl) pyrazine as a new organocatalyst, which has been utilized for the direct cross-coupling reactions of an aryl halide with unactivated arenes/heteroarenes via C (sp 2)-H bond activation. This transition metal-free CÀ H arylation of unactivated benzenes with aryl halides (ArÀ X; X=I, Br, Cl) underwent smoothly with only 10 mol% of an organocatalyst and in the presence of 3 equivalent of potassium tert-butoxide base which furnished a library of biaryls (3 a-u) in up to 98 % excellent yield under milder reaction conditions. The mechanistic pathway involves the in-situ formation of aryl radical anion intermediate and progressed via a single electron transfer (SET) mechanism. The wide substrate scope, high functional group forbearance, control/competition experiments, gram-scale synthesis and kinetic studies signify the prominence and useful nature of the protocol along with the steadiness of the novel organocatalyst.