“…However, insufficient attention is being paid to the development of informal institutions that are responsible for building the capacity of individuals to create and introduce competitive new technologies into mass production. Such informal institutions -informal institutions of individual innovative behavior (Khoroshilov & Mashkov, 2020) -form the necessary competences that determine an individual's thinking aimed at creating and introducing competitive new technologies into mass production that are in demand in society and meet modern requirements to reliability, environmental safety, efficiency (energy saving), multifunctionality and ease of use. Such competence lies in the specifics of thinking, in the way we perceive information, in communication with other individuals, in building relationships at the enterprise, in the process of creating and bringing new competitive technologies to mass production.…”