Grounded theory-based model of the influence of digital communication on handicraft intangible cultural heritage

Abstract

Digital technologies have altered social interaction and information transmission, creating new cultural communication media and models. Despite extensive investigations into the effect of digital communication on handicraft intangible cultural heritage (ICH), research on the relationship between the factors that influence the digital communication of handicraft ICH is relatively scarce. This study used open-ended interviews and textual analysis to obtain data concerning these influencing factors. A grounded theory approach found that five core factors have significant effects on the digital communication of handicraft ICH. These are digital communication awareness, cultural communication initiative, adaptability of digital technology, audience acceptance and cognition, and uncontrollable factors. Furthermore, a theoretical “awareness-behavior-attitude” model based on an analysis of the relationships between the five factors was constructed. Finally, the action mechanism of the theoretical model was identified and tested, revealing that the action modes of each influencing factor were inconsistent. Antecedent factors were directly proportional to awareness-behavior, situational factors were inversely proportional to awareness-behavior, and regulatory factors were inversely proportional to behavior-attitude. In addition, situational factors and regulatory factors were found to have a positive impact on antecedent factors.

Exploring the role of artificial intelligence in the protection of intangible cultural heritage through short video communication

“…the paper emphasized the possibility of AI and interactive systems in maintained and advanced martial arts history in modern times. The investigation of [14] focused on the way digital interaction influences handmade cultural heritage. Five main factors awareness, initiative, audience acceptability, technological adoption, and uncontrolled factors were shown to be significantly impacted communication.…”

Periodisasi Perubahan Potret Perjalanan Seni Tradisional Ludruk

“…Namun, seiring dengan perubahan zaman, pertunjukkan Ludruk tidak mengikuti pakem yang berlaku dan hanya mengambil bagian yang manarik banyak atensi dari masyarakat. Dengan demikian dapat disimpulkan bahwa kesenian tradisional tidak senantiasa bersifat statis, namun dinamis mengikuti perubahan era dan perkembangan masyarakat (Sisnia & Abdillah, 2022) Teknologi digital telah mengubah berbagai interaksi sosial dan mentransmisikan informasi, menciptakan media dan bahkan membentuk budaya komunikasi baru (Li, 2022). Perkembangan teknologi ini telah memeditiasi berbagai aktivitas ke dalam media yang kemudian disebut sebagai New Media.…”

The Management of Cross-Cultural Virtual Teams

“…The literature indicates that intercultural encounters can help team members to develop cultural self-awareness, meaning the capability of viewing others in the mirror of themselves (Holmes & O'Neill, 2012;Schnell & Ervas, 2022). Cultural awareness emerges through self-reflection during the interaction and constitutes a relevant process in transcending cultural biases and ethnocentrism (Holmes & O'Neill, 2012;Li, 2022). Ramthun and Matkin (2012) highlight the importance of bringing team members from a state of ethnocentrism, characterised by a reduced level of recognition and acceptance of cultural differences, to a state of ethnorelativism, with greater recognition and respect for different cultural values.…”