2018
DOI: 10.1016/j.jengtecman.2018.01.001
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Grounding the “mirroring hypothesis”: Towards a general theory of organization design in New Product Development

Abstract: The similarity between product architecture and organization design has become known as the "mirroring hypothesis". We present a theoretical model of new product development using the NK-model, in which we represent organization design with varying degrees of mirroring. The main result holds that perfectly mirroring organizations only perform well in designing products with many components and low complexity, while imperfectly mirroring organizations do better in designing product with few components and high … Show more

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Cited by 20 publications
(23 citation statements)
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“…It makes the communication of the subject in the supply chain more timely and effective, breaks through the single communication mode in the traditional supply chain, and is a collaborative network with strong real-time interaction and high degree of participation, which greatly promotes the mastery of query information on both sides of supply and demand. In addition, the information sharing for all participants in the supply chain to supply the latest theoretical achievements, advanced technical guidance, scientific marketing, and good logistics delivery lets the participation main body fully understand the market dynamic and positive feedback market needs; it can effectively avoid the supply side blind production and sales, to provide an opportunity to achieve real and accurate supply and demand [22,23].…”
Section: Information Sharingmentioning
confidence: 99%
“…It makes the communication of the subject in the supply chain more timely and effective, breaks through the single communication mode in the traditional supply chain, and is a collaborative network with strong real-time interaction and high degree of participation, which greatly promotes the mastery of query information on both sides of supply and demand. In addition, the information sharing for all participants in the supply chain to supply the latest theoretical achievements, advanced technical guidance, scientific marketing, and good logistics delivery lets the participation main body fully understand the market dynamic and positive feedback market needs; it can effectively avoid the supply side blind production and sales, to provide an opportunity to achieve real and accurate supply and demand [22,23].…”
Section: Information Sharingmentioning
confidence: 99%
“…4. In the simulation experiments, the number of departments mirrors the growth of the decision-problem for avoiding interference with effects of varying department size (e.g., Querbes and Frenken, 2018;Wall, 2018). 5.…”
Section: Resultsmentioning
confidence: 99%
“…With , changes in one component do not affect any of the other components, while with , i.e., for a maximally complex product, each component depends on (and affects) every other. This view on interdependencies in product design can be traced back to Simon (1962), who studied design principles to solve complex problems resulting from complex architectural interactions, and to subsequent work on 1 Several management and innovation scholars following the seminal work by Levinthal (1997) have used the NK-model to represent innovation-related, complex tasks, such as the solving of complex design problems (Baumann & Siggelkow, 2013;Frenken, Marengo, & Valente, 1999;Querbes & Frenken, 2018), new product development processes (Mihm, Loch, & Huchzermeier, 2003), technological evolution (Frenken, 2007;Querbes & Frenken, 2017), production techniques (Auerswald, Kauffman, Lobo, & Shell, 2000), and innovation projects (Sommer & Loch, 2004).…”
Section: The Modelmentioning
confidence: 99%