In the proposed paper, structural analysis of relevant parameters of the maritime coastal line ZadarPreko (Croatia) was conducted. Passenger and vehicle traffic are observed during a three-year period. Based on the official data processing, parameters of the existing line capacity utilization are determined on a monthly basis. The passenger and vehicle turnover is presented as well as the utilized and nonutilized carrying capacities of the line. The highly seasonal nature of the turnover is emphasized as a result of tourist season, including the discussion on the line unprofitability for the shipping company which is directly due to the seasonality. In this connection, the need for a Government grant is further discussed with a view to maintaining sufficient carrying capacities and line frequency. For further research, a conceptual system is suggested to be based on computer simulations aimed at optimizing the operation of the terminal.