This study is an attempt to identify the socioeconomic factors that affect farmers’ decision-making process regarding the adoption of organic farming. A total of 100 (50 organic and 50 conventional) farmers were interviewed and their demographic, socioeconomic and ecological behaviour differences were studied. The behavioural analysis identified education, environmental concerns and social benefits as the prominent drivers of organic farming, while lack of government support in marketing, managerial and technical spheres as major constraints to its adoption. The probit model confirms that farmers with a smaller size of holding who are educated, younger and practice diversified cropping are more inclined towards organic farming.