“…People tend to adhere to ingroup biases to maintain positive social identities . Ingroup bias has been extensively documented (Vermue, Seger, & Sanfey, 2018), but recent research indicates that contextual cues can alter ingroup self-categorization (Fasoli, Cadinu, Carnaghi, Galdi, Guizzo, & Tassara, 2018) and determine whether individuals think, feel, and act in alignment with ingroups (us) or outgroups (them) (Turner, Brown, & Tajfel, 1979;Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). Context dynamically indicates ingroup/outgroup identity cues and can thus activate understandings and actions in terms of norms, values, and behaviors relevant to particular identities (Aaker & Akutsu, 2009;Kirmani, 2009;Oyserman, 2009Oyserman, , 2013Shavitt, Torelli, & Wong, 2009).…”