“…First, social characteristics and back grounds, though significantly related to political predispositions and vote choices, are far from determinative (Abramson et al, 1994;Stanley et al, 1986;and Erikson et al, 1989). There is a good deal of political diversity within most sociodemographic groups, and, while many groups have dis tinct political leanings, few would now argue, as the authors of The People's Choice did a half century ago, that "a person thinks, politically, as he is, socially" (Lazarsfeld et al, 1944, 27).…”