The increased research attention being devoted to youth and entertainment culture results, in part, from the numerical and economic prominence of the teen market and from a growing appreciation of expressive values found in man's leisured By now, it is commonplace to observe that the values adolescents find in entertainment or the mass media are a function of group behavior-standing in the peer group, frequency of dating, parental values, and the like (Riley and Coleman, 1961;Clarke, 1965a;Chaffee et al., 1971). Yet, despite general discussions of group variables in the communication process (Riley and Flowerman, 1951; Freidson, 1953b;Klapper, 1960;Larsen, 1964), there have been surprisingly few efforts to advance a social-theoretical framework for studying children's entertainment choices or their responses to entertainment experiences.