“…Attrition from Rekindle was much higher than has been reported for face-to-face psychological treatments for sexual dysfunction, where discontinuation rates have been found to range from between 1.6% and 52.6% (Hawton et al, 1992;Kilmann et al, 1987;McCabe, 2001;Reynolds, Cohen, Schochet, Price, & Anderson, 1981;Sarwer & Durlak, 1997). This finding may be explained by the fact that during face-to-face therapy, the therapist has an opportunity within the session to address factors that may be inhibiting motivation to participate in treatment, such as ambivalence to change, lack of confidence in the treatment, or limited enthusiasm.…”