Globalization often has a disruptive effect on traditional industries and economies. This article investigates localized responses to economic challenges in Cape Breton Island, Nova Scotia. Traditionally, the island's economy was resource based and centred on fishing and coal mining. Agriculture has always contributed to the island's economy, although concentrated in particular regions; but more recently, promotion of local and ecological food practices has revitalized food production. Using a critical ethnographic approach, I examine Cape Breton's ecological food movement as a cultural practice through which participants-producers, farmers' market vendors, and consumers-articulate local distinction and perform their identities. This study builds on my earlier investigations (2016) into how divergent discourses shape emergent localecological food practices in Cape Breton, and attends more closely to farmers' accounts of their experiences. Ecological food initiatives raise critical questions of access, labour, cultural identification, and power relations; however, I argue that they also present cultural, economic, economic, and social opportunities.