“…Positive and negative affect experienced by students as part of their university life is also an important indicator of subjective well‐being of student consumers (Fong & Loi, 2016; Lin & Yeh, 2014; Skead et al., 2020; Togari et al., 2008; Ward‐Griffin et al., 2018). Some scholars have also used measures of loneliness (Dyrbye et al., 2017; Smith et al., 2021), optimism (Collings et al., 2016; Lin & Shek, 2019; Sirgy et al., 2007), happiness (Goodmon et al., 2016; Graupensperger et al., 2020; Nowell, 2017; Smith et al., 2021), hope and envy (Maybury, 2013) in delineating SWB. Thus, satisfaction (general and domain specific), presence of positive affect and an absence of negative affect can together constitute the subjective well‐being of a student.…”